How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Deel's ads lose the buyer

Deel is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 12 ads need fixing. Each ad below is one of Deel’s real live creatives, read straight from the ad libraries.

Deel’s live ads, scored against their buyer

Deel’s here to help, scored 6/10 against Deel’s ideal buyer. Celebrity hook grabs attention but the payoff stays surface-level, no compliance or pain specificity for the ICP buyer.
Transparent pricing before your 2027 renewal, scored 7/10 against Deel’s ideal buyer. Timely renewal-cost hook and PEO framing speak directly to a CFO or HR leader's budget pain, though 'Learn more' undersells urgency.
🏆 A Deel está no Top 5 do Top of Mind de RH 2026 na categoria Folha de Pagament, scored 5/10 against Deel’s ideal buyer. Brand recognition play asking for votes, not a demand-gen offer; no buyer pain or product value addressed.
Deel added $140M in ARR in just 90 days without hiring more people. One employee, scored 7/10 against Deel’s ideal buyer. Specific revenue proof and efficiency hook land well but buyer role is ambiguous without more context.
É com grande satisfação que compartilhamos uma conquista significativa: fomos in, scored 5/10 against Deel’s ideal buyer. Brand recognition play asking for votes, not driving buyer demand or product consideration.
Every month felt like a payroll scavenger hunt—until they found one system to fi, scored 7/10 against Deel’s ideal buyer. Vivid pain metaphor and named customer case study earn attention from the exact payroll-ops buyer.
Lock in cheaper benefits rates, scored 7/10 against Deel’s ideal buyer. Time-anchored pricing pain with a clear CTA hits HR and finance buyers at renewal season.
Por que e como documentar os processos de folha de pagamento Esse foi o título d, scored 6/10 against Deel’s ideal buyer. Solid payroll-ops education for the right buyer but reads as thought leadership with no direct product offer.
The labs are racing to make models smarter. We're building what comes after: AI , scored 5/10 against Deel’s ideal buyer. Employer branding and recruiting post for a Chief Scientist role, not a demand-gen ad for buyers.
We’re helping Snoop hire, scored 6/10 against Deel’s ideal buyer. Celebrity creative stops the scroll but the payroll message stays surface-level with no specific proof or CTA.
Get top ROI with Deel’s PEO, scored 6/10 against Deel’s ideal buyer. ROI claim is compelling but unquantified, leaving the finance or HR buyer without a concrete reason to act now.
Hire, manage, and pay like Snoop, scored 7/10 against Deel’s ideal buyer. Punchy cultural hook lands the compliance pain, but celebrity framing dilutes ICP signal for HR and Finance buyers.
International Recruitment Fast Legal, scored 7/10 against Deel’s ideal buyer. Clear global hiring value with legal compliance and AI speed, but body mixes languages slightly.
World People Platform 150 Countries, scored 6/10 against Deel’s ideal buyer. 150-plus country scope hits ICP but headline label 'International People Tool' is generic and flat.
Global HR No Hidden Fees, scored 7/10 against Deel’s ideal buyer. 'No Hidden Fees' is a sharp differentiator for finance buyers but body copy stays generic.
USA Payroll No Entity Needed, scored 8/10 against Deel’s ideal buyer. 'No entity needed' directly kills the core compliance barrier, strong CTA and social proof snippet reinforce click.
Employer of Record Free Demo, scored 8/10 against Deel’s ideal buyer. EOR framing with 150-plus countries, no-entity promise, and direct demo CTA maps precisely to the ICP pain.
EB-2 NIW Visa Free Demo, scored 4/10 against Deel’s ideal buyer. Targets individual visa applicants, not HR or compliance leaders managing multi-country workforce operations.
Real-Time Payroll Distributed Teams, scored 6/10 against Deel’s ideal buyer. Distributed payroll angle fits the ICP but 'World's People Platform' is generic and the body adds little specificity.
7-Day Trial Five Free Candidates, scored 7/10 against Deel’s ideal buyer. Concrete trial offer and G2 proof earn the click, though India talent focus narrows to one segment of the ICP.

See Deel’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.