How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

DataXray (by Ohalo): who they sell to, and their live ad presence

DataXray sells to large enterprises and government agencies that need to discover, classify, and act on unstructured file content (documents, PDFs, emails, contracts, scanned images) for data governance, regulatory compliance, privacy, and AI readiness. Buyers are frustrated that their existing governance stack (catalogs, DLP, SIEM, IAM) governs metadata and traffic but leaves actual file content invisible, ungoverned, and unprotected. The platform deploys on-premises, in private cloud, or fully air-gapped, making it especially relevant for regulated industries and government bodies with strict data residency requirements.

Who DataXray (by Ohalo) sells to

Buyer roles include Chief Data Officers, Data Governance Directors, Chief Privacy Officers, Chief Information Security Officers, Records and Information Managers, and Legal/eDiscovery Counsel at large enterprises and government agencies. The defining account situation is an organization operating large volumes of unstructured files across file shares, SharePoint, cloud object storage, and email, where sensitive data (PII, PCI, regulated content) is ungoverned because existing tools classify by metadata rather than file content, creating regulatory examination risk, DSAR and FOIA backlogs, retention failures, and unsafe AI data pipelines. Sweet-spot segments include Tier-1 and large regional banks and financial services firms facing NYDFS, OCC, or Federal Reserve scrutiny; U.S. federal and defense agencies requiring DoD ATO, FIPS, and STIG compliance in air-gapped environments; healthcare and insurance organizations with PHI and privacy obligations; and large enterprises in any regulated industry undergoing M&A, divestiture, litigation, or AI adoption that exposes ungoverned file estates. The core buying trigger is an imminent regulatory examination, a DSAR or FOIA deadline, a divestiture requiring content-based evidence, or an AI initiative blocked by inability to prove what sensitive data lives in the file estate.

Buyer and segments

Chief Data Officers
CISOs & Privacy Officers
Records & eDiscovery Counsel
Financial Services & Banking
Federal & Defense Government
Regulated Enterprise

Live ad presence

We checked the LinkedIn and Google ad libraries and found no live ads we can read for DataXray (by Ohalo) right now. When they run ads, AdRoast scores each one against the buyer above.

Score DataXray (by Ohalo)’s ads against this buyer on AdRoast.

Learn the method: the AdRoast guides cover how to audit ads against your ICP and how to run an ad teardown.