How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Datamaran's ads lose the buyer

Datamaran is running 22 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 1 ad needs fixing. Each ad below is one of Datamaran’s real live creatives, read straight from the ad libraries.

Datamaran’s live ads, scored against their buyer

Stay ahead of emerging ESG risk, scored 8/10 against Datamaran’s ideal buyer. Sharp data-backed creative names the exact pain but body copy softens into empathy rather than outcome.
Check Organon case study, scored 7/10 against Datamaran’s ideal buyer. Named customer and peer-role quote land well but Organon is not a marquee name for most ICP buyers.
Find clarity in the noise with Datamaran, scored 6/10 against Datamaran’s ideal buyer. Provocative stat creates urgency but stops short of connecting readiness gap to Datamaran's specific solution.
How Nutrien uses Datamaran, scored 6/10 against Datamaran’s ideal buyer. Named customer and global framing land, but 'data driven ESG decisions' is too generic to hook a compliance or risk buyer on their specific pain.
Book a demo, scored 8/10 against Datamaran’s ideal buyer. Creative headline hits the ICP's core need for defensible, auditable governance and the product UI reinforces it with real IRO workflow detail.
Prioritze what matters, scored 8/10 against Datamaran’s ideal buyer. A named VP and Chief Sustainability Officer quote covering human rights and executive reporting lands squarely on the ICP's role and pain.
Philips redesigned its ESG processes with Dartamaran, scored 7/10 against Datamaran’s ideal buyer. Assurance and data scrutiny framing resonates with compliance and legal buyers, and Philips is a credible enterprise name, but the headline typo 'Dartamaran' slightly undermines trust.
Book a demo, scored 7/10 against Datamaran’s ideal buyer. Multi-team role call in the body copy directly names the ICP buyers and the creative headline pairs priority-setting with confidence, a solid functional promise.
How Organon built its ESG startegy with Datamaran, scored 6/10 against Datamaran’s ideal buyer. Pharma vertical and global framing are on-target, but 'building ESG strategy' positions Datamaran as a setup tool rather than an ongoing governance platform, underselling the core pain.
Ai-powered governance platform, scored 8/10 against Datamaran’s ideal buyer. Always-on framing directly counters the static-assessment pain, and the creative shows a dated regulatory timeline across real topics that proves continuous coverage.
ESG Decisions Backed by Data, scored 6/10 against Datamaran’s ideal buyer. Headline and sitelinks cover the right territory for a high-intent search but stay generic, with no specific outcome or differentiator to separate Datamaran from ESG software peers.
Always-On ESG Intelligence Platform, scored 6/10 against Datamaran’s ideal buyer. Always-on angle is relevant but body stays generic, no pain or outcome specificity.
ESG Intelligence Platform, scored 4/10 against Datamaran’s ideal buyer. Headline and body are category labels only, no differentiation or outcome for the buyer.
ESG Risk Tool for Governance Teams, scored 7/10 against Datamaran’s ideal buyer. Governance-team framing targets the ICP role directly, though body copy stays generic.
ESG Management Software, scored 6/10 against Datamaran’s ideal buyer. Structured repeatable risk tracking resonates but lacks any enterprise or multi-jurisdiction specificity.
ESG Risk Platform Enterprise Scale, scored 7/10 against Datamaran’s ideal buyer. Enterprise-scale framing fits the ICP account size, but body copy and sitelinks stay generic.
Datamaran Measure What Matters, scored 5/10 against Datamaran’s ideal buyer. Tagline is catchy but abstract, and materiality plus monitoring specifics are buried without a clear outcome.
ESG Intelligence Not Just Data, scored 6/10 against Datamaran’s ideal buyer. Intelligence-over-data angle is a real differentiator but body copy does not deliver on that promise.
ESG Management Software, scored 6/10 against Datamaran’s ideal buyer. Structured repeatable risk tracking resonates but lacks any enterprise or multi-jurisdiction specificity.
Enterprise ESG Software Ad, scored 5/10 against Datamaran’s ideal buyer. Correct category but governance framing is too generic to separate Datamaran from any ESG tool.

See Datamaran’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.