How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Dash0's ads lose the buyer

Dash0 is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 7 ads need fixing. Each ad below is one of Dash0’s real live creatives, read straight from the ad libraries.

Dash0’s live ads, scored against their buyer

Splunk vs Dash0 Built Better, scored 7/10 against Dash0’s ideal buyer. Competitor comparison with free trial and relevant sitelinks lands well for switchers, but a typo and vague body weaken it.
Number One Observability Software, scored 4/10 against Dash0’s ideal buyer. Unsubstantiated '#1' claim and generic framing give no reason to prefer Dash0 over incumbents.
Number One Betterstack Alternative, scored 6/10 against Dash0’s ideal buyer. OpenTelemetry mention hits a real ICP signal but '#1' claim is unproven and body stays surface-level.
Cut Observability Costs 60 Percent, scored 9/10 against Dash0’s ideal buyer. Specific per-unit pricing and no-contract promise directly neutralizes the incumbent bill-shock pain.
Number One Observability Alternative, scored 5/10 against Dash0’s ideal buyer. Unsubstantiated rank claim and generic benefit miss the pricing and OTel lock-in pain that drives this buyer.
Dash0 Makes Observability Easy, scored 4/10 against Dash0’s ideal buyer. Vague ease claim with sitelinks to Careers and Meet Our Team dilutes the demand-gen intent for a high-intent searcher.
OTel-native Observability Free Trial, scored 7/10 against Dash0’s ideal buyer. OTel-native headline targets the right buyer signal but body stays generic without a pricing or outcome hook.
Dash0 Makes Observability Easy, scored 4/10 against Dash0’s ideal buyer. Easy and streamlined are table-stakes claims that give a frustrated Datadog buyer no reason to switch.
Seamless Kubernetes Observability OTel, scored 7/10 against Dash0’s ideal buyer. Kubernetes-specific URL and OTel-native plus transparent pricing copy targets the right segment pain well.
Detect API and Service Failures Early, scored 6/10 against Dash0’s ideal buyer. Downtime and slow API pain is real but the unsubstantiated rank claim and no pricing hook leave the switcher unconvinced.
Metrics Logs Traces Single View, scored 6/10 against Dash0’s ideal buyer. Resource-centric unified view is a genuine differentiator but buried behind a generic rank claim and soft opener.
Datadog Alternative Built for Developers, scored 8/10 against Dash0’s ideal buyer. Hits the displacement query hard with OTel-native proof and transparent per-unit pricing.

See Dash0’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.