How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Darktrace's ads lose the buyer

Darktrace is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 4 ads need fixing. Each ad below is one of Darktrace’s real live creatives, read straight from the ad libraries.

Darktrace’s live ads, scored against their buyer

Behavioral Security in the Age of AI, scored 6/10 against Darktrace’s ideal buyer. Right topic for the ICP but the offer is a launch event, not a product proof point, so urgency stays low.
member logo, scored 4/10 against Darktrace’s ideal buyer. Body copy is cut off mid-thought and the creative is blank, leaving no hook or proof to earn the click.
member logo, scored 5/10 against Darktrace’s ideal buyer. Broad AI-adoption framing resonates directionally but offers no specific threat or outcome to pull the security buyer in.
Securing the Future of AI Adoption, scored 5/10 against Darktrace’s ideal buyer. Topic fits the ICP but no threat specifics or outcome hook to earn the register click.
Behavioral Security in the Age of AI, scored 6/10 against Darktrace’s ideal buyer. Behavioral AI framing lands on ICP but the event pitch lacks any specific threat or outcome to compel registration.
Behavioral Security in the Age of AI, scored 6/10 against Darktrace’s ideal buyer. Behavioral AI framing lands on ICP but the event pitch lacks any specific threat or outcome to compel registration.
AI is Changing Security. Are you Prepared?, scored 5/10 against Darktrace’s ideal buyer. Outcome claim is too vague and the body copy adds no threat context to motivate a security leader to register.
Securing the Future of AI Adoption, scored 5/10 against Darktrace’s ideal buyer. Topic fits the ICP but no threat specifics or outcome hook to earn the register click.
Securing the Future of AI Adoption, scored 5/10 against Darktrace’s ideal buyer. Topic fits the ICP but no threat specifics or outcome hook to earn the register click.
AI is Changing Security. Are you Prepared?, scored 5/10 against Darktrace’s ideal buyer. Outcome claim is too vague and the body copy adds no threat context to motivate a security leader to register.
AI is Changing Security. Are you Prepared?, scored 5/10 against Darktrace’s ideal buyer. Event registration ad with no specific threat or outcome hook for the security buyer.
Keep Your Inbox Secure Guide, scored 6/10 against Darktrace’s ideal buyer. AI email threat angle is on-ICP but 'proven AI' claim lacks specificity and the guide CTA competes with demo CTA.
Darktrace Network NDR Solutions, scored 4/10 against Darktrace’s ideal buyer. Describes the product category without naming a pain, outcome, or reason to click over any NDR rival.
Darktrace Network NDR Solutions, scored 4/10 against Darktrace’s ideal buyer. Describes the product category without naming a pain, outcome, or reason to click over any NDR rival.
Darktrace Email Security Evolves, scored 4/10 against Darktrace’s ideal buyer. Generic 'threats have evolved' line signals nothing specific about what Darktrace stops or how.
Email Account Takeover Defense, scored 7/10 against Darktrace’s ideal buyer. Specific threat named in the headline matches a real CISO pain, though body copy stays generic.
CISO Email Security Guide, scored 7/10 against Darktrace’s ideal buyer. CISO role signal and 'threats traditional solutions miss' framing directly address the ICP pain point.
Gartner MQ Email Security Picks, scored 6/10 against Darktrace’s ideal buyer. Gartner MQ reference adds third-party proof but headline frames Darktrace as one of many picks, not the answer.
Darktrace Network Gartner Leader, scored 6/10 against Darktrace’s ideal buyer. Gartner proof is solid but outcome for the buyer is never stated.
CISO Email Security Guide Offer, scored 8/10 against Darktrace’s ideal buyer. Direct CISO role call with a concrete asset and a clear threat angle.

See Darktrace’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.