How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Cyolo's ads lose the buyer

Cyolo is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 8 ads need fixing. Each ad below is one of Cyolo’s real live creatives, read straight from the ad libraries.

Cyolo’s live ads, scored against their buyer

OT Secure Access That Adapts to Your Environment. Zero Downtime., scored 7/10 against Cyolo’s ideal buyer. Strong ICP fit and clear CTA, but proof is absent and differentiators stay generic.
OT Secure Access That Adapts to Your Environment. Zero Downtime., scored 8/10 against Cyolo’s ideal buyer. Audit trail and no-disruption promise directly address the third-party access and compliance pain point.
Secure Third-Party OT Access for Tata Chemicals, scored 9/10 against Cyolo’s ideal buyer. Named customer proof in a real industrial vertical makes the vendor-access risk concrete and credible.
Zero Trust Access for Modern Manufacturing, scored 8/10 against Cyolo’s ideal buyer. Named customer and a concrete before/after metric give a cold buyer a real reason to click.
OpenAI ’s open letter on cyber defense is not an empty scare or a publicity stun, scored 5/10 against Cyolo’s ideal buyer. Thought-leadership hook with no Cyolo offer or CTA; brand play, not demand-gen.
OT Secure Access That Adapts to Your Environment. Zero Downtime., scored 8/10 against Cyolo’s ideal buyer. Agentless, zero-downtime, plant-floor framing hits the OT buyer's top three fears precisely.
Every once in a while, you get to work on something that feels like a real shift, scored 5/10 against Cyolo’s ideal buyer. Maturity-model creative is educational but the text line is a vague culture teaser with no offer.
Maddalena Cuts Remote Access Costs by 70%, scored 8/10 against Cyolo’s ideal buyer. Dual hard metrics, 70 percent cost cut and doubled productivity, give the OT buyer a compelling ROI hook.
MFA and Zero Trust Access Across IT and OT Networks, scored 8/10 against Cyolo’s ideal buyer. Named enterprise customer, vendor-access pain, and no-firewall-rules angle land squarely on ICP trigger.
Less Overhead, More Secure Remote Access, scored 7/10 against Cyolo’s ideal buyer. Named customer and OT context are solid, but no hard metric weakens the 'pays off' promise.
Instant Vendor Access, Zero Compromise on Security, scored 9/10 against Cyolo’s ideal buyer. Named manufacturer, hard numbers, 70 percent cost cut and doubled productivity make this the strongest proof play on the board.
Secure Remote Access You Can Trust, scored 5/10 against Cyolo’s ideal buyer. On-ICP category but 'You Can Trust' is generic and sitelinks dilute focus with no specific outcome hook.
No Agents No Password Sharing, scored 8/10 against Cyolo’s ideal buyer. Agentless plus no-VPN framing directly names the buyer's trigger pain with a sharp, scannable headline.
Cyolo Secure OT Access, scored 6/10 against Cyolo’s ideal buyer. Correct category and uptime angle land, but the copy is too brief to differentiate or compel a click.
Remote Access You Can Trust, scored 5/10 against Cyolo’s ideal buyer. Cyber-physical framing is on-ICP but 'You Can Trust' is a generic claim with no proof or specific outcome.
BeyondTrust Alternative Agentless Access, scored 8/10 against Cyolo’s ideal buyer. Competitor displacement plus NERC CIP, NIS2, IEC 62443 compliance signals hit the regulated OT buyer precisely.
SRA Future of OT Security, scored 6/10 against Cyolo’s ideal buyer. OT and no-downtime angle lands but offer and differentiator stay vague.
No Downtime Keep Ops Running, scored 7/10 against Cyolo’s ideal buyer. VPN and jump-box callout plus third-party vendor angle hits the core ICP pain directly.
SCADA Remote Access Demo, scored 7/10 against Cyolo’s ideal buyer. Exact-match headline and demo CTA make intent clear, but proof and differentiator are absent.
OT Secure Remote Access Agentless, scored 8/10 against Cyolo’s ideal buyer. Agentless and no-password-sharing specifics directly address the ICP's top objections without disruption fear.

See Cyolo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.