Where Cyble's ads lose the buyer

Cyble is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 5 ads need fixing. Each ad below is one of Cyble’s real live creatives, read straight from the ad libraries.

Cyble’s live ads, scored against their buyer

  • Your Credentials Are for Sale. Find Out First, scored 7/10 against Cyble’s ideal buyer. Strong dark-web hook but 'rotate access' is vague and no proof anchors the claim.
  • Catch the Leak Before It Becomes a Breach, scored 7/10 against Cyble’s ideal buyer. Proactive breach-prevention angle fits the ICP pain well but lacks any specific proof or differentiator.
  • One Platform Instead of Five Contracts, scored 8/10 against Cyble’s ideal buyer. Consolidation pitch directly names the multi-vendor sprawl pain CISOs live with, a real reason to click.
  • 14 Days Inside Cyble Vision, with an Analyst, scored 8/10 against Cyble’s ideal buyer. Guided trial with a named analyst removes the biggest objection a skeptical CISO has about self-serve demos.
  • Brand and Executive Protection in One Platform, scored 8/10 against Cyble’s ideal buyer. Creative names the exact threats and promises takedown action, hitting brand and executive risk pain precisely.
  • Every New Cloud Asset Is Someone Else's Entry Point, scored 7/10 against Cyble’s ideal buyer. Headline frames the cloud-expansion risk well but creative copy stays generic without a proof point or outcome metric.
  • See Every Asset. Control Every Risk, scored 6/10 against Cyble’s ideal buyer. Creative claim of unified visibility is on-ICP but headline and body are interchangeable with any EASM vendor.
  • Cyble Vision: Unify Your Digital Security, scored 5/10 against Cyble’s ideal buyer. Stacks buzzwords like 'unified visibility' and 'defense gap' without a concrete outcome to anchor the claim.
  • Threat Intelligence Platform Ad, scored 7/10 against Cyble’s ideal buyer. Query-matched headline and outcome-focused body land cleanly for a high-intent search, though no differentiator separates it.
  • Dark Web Security Scan Ad, scored 8/10 against Cyble’s ideal buyer. Specific pain of compromised credentials plus a concrete '98.5% Takedown Success' sitelink gives a real reason to click.
  • Threat Intelligence Platform Ad, scored 7/10 against Cyble’s ideal buyer. Query-matched headline and outcome-focused body land cleanly for a high-intent search, though no differentiator separates it.
  • Threat Intelligence Platform Demo, scored 6/10 against Cyble’s ideal buyer. Solid query match but 'actionable dashboard' is generic with no differentiator for the ICP buyer.
  • Dark Web Monitoring Services, scored 7/10 against Cyble’s ideal buyer. Compromised credentials and leaked data framing hits a sharp ICP pain before exploitation occurs.
  • Real-Time Threat Monitoring SOC, scored 7/10 against Cyble’s ideal buyer. SOC team callout and upgrade framing targets the right buyer pain.
  • Blaze AI Threat Correlation Platform, scored 8/10 against Cyble’s ideal buyer. Platform consolidation pitch replacing point tools directly addresses the siloed-tools pain of the ICP.
  • Modern Security Alternative Open Web, scored 6/10 against Cyble’s ideal buyer. Sitelinks add useful depth.
  • Cyble Next-Gen Cyber Intelligence, scored 7/10 against Cyble’s ideal buyer. 98.5% takedown success sitelink is the strongest proof point but it is buried below generic headline copy.
  • Stop Credential Theft Early, scored 6/10 against Cyble’s ideal buyer. Credential theft hook is relevant but 'sensitive assets' body copy is too vague to close the ICP buyer.

See Cyble’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.