How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Cyberark's ads lose the buyer

Cyberark is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 3 ads need fixing. Each ad below is one of Cyberark’s real live creatives, read straight from the ad libraries.

Cyberark’s live ads, scored against their buyer

Zero Trust Security CyberArk, scored 4/10 against Cyberark’s ideal buyer. Generic Zero Trust claim with no specific pain, proof, or offer to pull the ICP buyer.
Secure Identities Leader CyberArk, scored 5/10 against Cyberark’s ideal buyer. Identity security framing is on-ICP but body copy stays generic with no specific outcome or proof.
Automate TLS SSL Certificates, scored 7/10 against Cyberark’s ideal buyer. Specific machine-identity pain matched to a concrete tool, CIO study adds credibility, sitelinks extend depth.
Regulatory Compliance Audit SOC, scored 7/10 against Cyberark’s ideal buyer. Audit and compliance pain lands well, but body copy trails off before delivering a specific outcome.
Measurable Risk Reduction, scored 4/10 against Cyberark’s ideal buyer. Headline is a generic claim with no specificity on what capabilities or outcomes the buyer gets.
Automate TLS SSL Certificates Scan, scored 7/10 against Cyberark’s ideal buyer. 47-day lifespan urgency is timely and specific, directly hitting machine identity pain for the ICP.
CyberArk Secrets Hub, scored 6/10 against Cyberark’s ideal buyer. Secrets compliance angle fits the ICP pain but the product name headline alone does little selling.
Reduccion Cuantificable Riesgo, scored 4/10 against Cyberark’s ideal buyer. Mirrors ad 1 in substance, generic identity security claim with no specific outcome or proof.
NIS2 PCI DSS DORA NIST Webinar, scored 8/10 against Cyberark’s ideal buyer. Four named frameworks in the headline immediately signal compliance urgency and match regulated-industry ICP pain.
Automate TLS SSL Machine Identities, scored 7/10 against Cyberark’s ideal buyer. Machine identity framing in body copy sharpens ICP fit over ad 2, sitelinks reinforce the offer well.
NIS2 PCI DSS DORA NIST Frameworks, scored 7/10 against Cyberark’s ideal buyer. Named frameworks hook compliance buyers and the assessment CTA gives a concrete next step.
Automate TLS/SSL Certificate Management, scored 6/10 against Cyberark’s ideal buyer. Relevant machine identity pain but credential from 'former Google exec' is thin proof for a CISO buyer.

See Cyberark’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.