Where Culture Amp's ads lose the buyer

Culture Amp is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 2 ads need fixing. Each ad below is one of Culture Amp’s real live creatives, read straight from the ad libraries.

Culture Amp’s live ads, scored against their buyer

• We could tell you Culture Amp is great. But we're a little biased. So we'll let , scored 6/10 against Culture Amp’s ideal buyer. Social proof angle is solid but stops short of naming a specific outcome the ICP cares about.
• Forty questions. Zero warm-up. One car ride between sessions. That's how we caug, scored 5/10 against Culture Amp’s ideal buyer. Intriguing format hook but the ICP payoff and relevance to HR buyers is unclear from copy alone.
• The science behind the Performance Culture Quadrant™, scored 7/10 against Culture Amp’s ideal buyer. Proprietary framework signals credibility and speaks directly to the performance-culture gap HR leaders own.

See Culture Amp’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.