How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Critical Manufacturing's ads lose the buyer

Critical Manufacturing is running 19 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 1 ad needs fixing. Each ad below is one of Critical Manufacturing’s real live creatives, read straight from the ad libraries.

Critical Manufacturing’s live ads, scored against their buyer

3 lessons before your factory exists, scored 8/10 against Critical Manufacturing’s ideal buyer. Named customer, greenfield trigger, and real practitioner quotes make this highly credible for the right buyer.
MES & Industry Summit 4.0 | May 20-21, Porto, scored 5/10 against Critical Manufacturing’s ideal buyer. Save-the-date two years out gives ICP-relevant topic but zero urgency or reason to act now.
Greenheck Group , a leading manufacturer of air movement and control equipment, , scored 6/10 against Critical Manufacturing’s ideal buyer. Named customer win is solid proof but industrial equipment is a softer ICP fit.
How Sila got MES-ready before the factory existed., scored 8/10 against Critical Manufacturing’s ideal buyer. Named customer proof plus greenfield MES hook nails a core ICP buying trigger.
Trusting your data under audit pressure, scored 6/10 against Critical Manufacturing’s ideal buyer. Audit pain is real for the ICP but the creative admits it speaks to 'everyone', diluting buyer specificity.
Have you ever wondered why AI pilots demo so well but you can't get them to scal, scored 6/10 against Critical Manufacturing’s ideal buyer. Relevant AI scaling pain for the ICP but blog-gate and no stated outcome limit conversion pull.
One MES Architecture. 50x Production Scale., scored 7/10 against Critical Manufacturing’s ideal buyer. Striking proof number with a named customer anchors MES scalability for the right buyer.
Join our team!, scored 5/10 against Critical Manufacturing’s ideal buyer. Brand / talent post, not a demand-gen ad; judge it on brand lift, not buyer fit.
AI doesn’t write code with vision. You do. 🫵 Technology changed the toolset, bu, scored 5/10 against Critical Manufacturing’s ideal buyer. Brand / thought-leadership post aimed at engineers, not a demand-gen ad for manufacturing buyers.
Join our team!, scored 5/10 against Critical Manufacturing’s ideal buyer. Brand / talent post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Join our team!, scored 5/10 against Critical Manufacturing’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Industrial AI White Paper Download, scored 7/10 against Critical Manufacturing’s ideal buyer. Sharp AI-plus-MES insight hooks the right buyer but the headline buries the specific pain.
Industrial AI Cliff White Paper, scored 7/10 against Critical Manufacturing’s ideal buyer. Named concept and CEO authorship give this thought-leadership offer real credibility with digital transformation buyers.
Sila Greenfield MES Case Study, scored 8/10 against Critical Manufacturing’s ideal buyer. Named customer proof and greenfield plant story directly hit the buying trigger for new-plant MES decisions.
Manufacturing AI Needs MES, scored 6/10 against Critical Manufacturing’s ideal buyer. Core insight is on-target but the body reads like a site-map dump, diluting the single message.
80 Percent Leaders Cant Tie AI to EBIT, scored 8/10 against Critical Manufacturing’s ideal buyer. Provocative stat lands squarely on the ICP pain of unproven AI ROI, with a clear download CTA.
White Paper Industrial AI Download, scored 6/10 against Critical Manufacturing’s ideal buyer. Good sitelink depth for in-market buyers but the headline is generic and misses a specific outcome.
MES in Industry 4.0 Insights, scored 5/10 against Critical Manufacturing’s ideal buyer. Headline matches the query well but body copy stays generic, missing any specific outcome or differentiator.
Scaling Production Digitalization Simple, scored 4/10 against Critical Manufacturing’s ideal buyer. Headline tension is decent but body copy is filler with no specific outcome, proof, or ICP signal.

See Critical Manufacturing’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.