How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Cribl's ads lose the buyer

Cribl is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 6 ads need fixing. Each ad below is one of Cribl’s real live creatives, read straight from the ad libraries.

Cribl’s live ads, scored against their buyer

Find and analyze data directly at its source, including data stores like AWS S3,, scored 7/10 against Cribl’s ideal buyer. Names real cloud data stores buyers care about, but stops short of a pain or outcome hook.
Investigate AI usage, cost & risk, scored 7/10 against Cribl’s ideal buyer. AI observability angle is timely and on-ICP, but 'platform you run' is vague where specifics would convert.
Five timelines. Zero confidence., scored 8/10 against Cribl’s ideal buyer. Sharp DORA-specific hook nails the fragmented-telemetry pain for financial services buyers under regulatory pressure.
Archive your data however you want. Get both low cost and fast access with Cribl, scored 7/10 against Cribl’s ideal buyer. Directly hits cost and access pain for IT and security teams storing SIEM data, but no proof or specificity on savings.
Monitor Agent Performance - Track Agent & Prompt Flows, scored 4/10 against Cribl’s ideal buyer. AI observability angle misses the core SIEM cost and telemetry pipeline pain this ICP is searching for.
Build on Search with APIs - Extend Search with APIs, scored 5/10 against Cribl’s ideal buyer. API extensibility is relevant to Platform Engineers but too feature-level to trigger a buy from cost-pressured buyers.
Use S3 Blob & GCS Better - Modernize Lake Architecture, scored 7/10 against Cribl’s ideal buyer. Vendor lock-in and multicloud telemetry pain land squarely on the ICP's cost and flexibility trigger.
API-Ready Search Workflows - Build on Search with APIs, scored 6/10 against Cribl’s ideal buyer. API search extensibility speaks to Platform Engineers but lacks a cost or pipeline pain hook to drive urgency.
Evaluate AI Outputs Better - Track Prompt and Model Risk, scored 4/10 against Cribl’s ideal buyer. AI governance and prompt auditing miss the telemetry pipeline and SIEM cost pain the ICP is actively searching to solve.
Capture Telemetry Everywhere - Manage Distributed Telemetry, scored 8/10 against Cribl’s ideal buyer. Collection sprawl is a precise ICP pain, and the interactive demo CTA gives high-intent searchers a clear next step.
A New Way To SIEM, scored 8/10 against Cribl’s ideal buyer. Sharp cost-coverage tradeoff framing lands exactly on the ICP's core SIEM budget pain.
Speed Up Infra RCA - Improve Host-Level Insight, scored 6/10 against Cribl’s ideal buyer. Solid SRE and platform engineer angle but 'RCA' and 'query friction' stay vague without a concrete outcome.
Clean Up Security Telemetry - Modernize SecCops With Control, scored 8/10 against Cribl’s ideal buyer. SOC modernization and AI readiness sitelinks map tightly to the ICP's top buying triggers.
Improve Incident Coordination, scored 5/10 against Cribl’s ideal buyer. Incident readiness angle is adjacent but too generic to connect to Cribl's telemetry pipeline value.
Manage APM Data Better - Improve App Performance, scored 7/10 against Cribl’s ideal buyer. APM and traces angle targets Platform Engineers and SREs cleanly, with a demo CTA adding conversion pull.
Avoid Another SIEM Trap - Explore SIEM Alternatives - Reduce SIEM..., scored 8/10 against Cribl’s ideal buyer. Catches buyers mid-SIEM evaluation with a sharp vendor-lock pain hook and practical sitelinks.
Reduce Cloud Telemetry Noise, scored 7/10 against Cribl’s ideal buyer. Cloud security telemetry framing fits the ICP well and a free trial sitelink adds a low-friction entry point.
Tier Data by Value, Cut Storage Cost, scored 8/10 against Cribl’s ideal buyer. Directly targets telemetry cost pain with tiered storage, strong ICP match for SIEM-cost-pressured buyers.

See Cribl’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.