How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Cresta's ads lose the buyer

Cresta is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 6 ads need fixing. Each ad below is one of Cresta’s real live creatives, read straight from the ad libraries.

Cresta’s live ads, scored against their buyer

Cresta x Marshawn Lynch: CX in Beast Mode, scored 6/10 against Cresta’s ideal buyer. Punchy hook and clear AI agent pitch, but no metric or proof to earn the enterprise click.
Today we're launching Cresta Deputy Agent: a long-running AI agent that automate, scored 7/10 against Cresta’s ideal buyer. Product launch copy names the workflow automation pain directly, strong ICP fit for ops buyers.
Faster, smoother interactions, scored 7/10 against Cresta’s ideal buyer. Named COO from a real fintech customer adds credible proof, but the actual quote is missing from the creative.
Invite-Only Charity Poker Night | Oct 19 in Las Vegas, scored 5/10 against Cresta’s ideal buyer. Event invite for fintech conference attendees, not a demand-gen ad for contact center buyers.
How much can the shape of a stadium impact what happens on the field? FOS report, scored 5/10 against Cresta’s ideal buyer. Sports media content play with no contact center or AI product signal whatsoever.
Voice AI Agent that customers praise, scored 8/10 against Cresta’s ideal buyer. Named customer, specific pain point, and CCO attribution make a credible case for voice AI quality.
Cresta x Marshawn Lynch: CX in Beast Mode, scored 6/10 against Cresta’s ideal buyer. Memorable campaign hook but sports metaphor replaces specific contact center outcomes or proof.
Stop making customers repeat themselves, scored 7/10 against Cresta’s ideal buyer. Pinpoints a real and universal contact center pain.
Go Beast Mode with Cresta, scored 6/10 against Cresta’s ideal buyer. Marshawn Lynch celebrity angle is attention-grabbing but displaces any specific outcome or proof for the buyer.
The AI Agent rated 12/10, scored 8/10 against Cresta’s ideal buyer. CEO quote framed as a memorable score creates strong social proof with a named enterprise customer.
Stop making customers repeat themselves, scored 7/10 against Cresta’s ideal buyer. Pinpoints a real contact center pain clearly, but creative is text-only with no proof or outcome specifics.
A 12 out of 10 AI Agent, scored 7/10 against Cresta’s ideal buyer. Named CEO proof from a sweet-spot vertical lands well, but the actual quote is missing from the creative.
Go Beast Mode with Cresta, scored 5/10 against Cresta’s ideal buyer. Energetic creative stops the scroll but sports metaphors replace any specific contact center value.
Faster, smoother interactions, scored 7/10 against Cresta’s ideal buyer. COO proof from a fintech lender fits the ICP well, but the quote itself is absent and the outcome stays vague.
AI Agent Assist Software - Automate & Assist with AI - Schedule a Demo, scored 8/10 against Cresta’s ideal buyer. Query-matched headline, real-time hints benefit, and a clear demo CTA make this a strong high-intent capture.
AI Call Center Automation - Lead with Confidence - See Cresta in Action, scored 7/10 against Cresta’s ideal buyer. Reactive-to-proactive framing resonates with ops buyers but outcome stays generic without a metric or demo hook.
AI Contact Center Automation - Autoscore Every Interaction - See..., scored 7/10 against Cresta’s ideal buyer. 'Autoscore Every Interaction' is a specific, high-value hook for QA-pressured contact center buyers.
#1 Cognigy AI Alternative, scored 7/10 against Cresta’s ideal buyer. Competitor displacement framing with ROI and scale hooks is sharp for in-market buyers evaluating Cognigy.

See Cresta’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.