How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where CrashPlan's ads lose the buyer

CrashPlan is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 8 ads need fixing. Each ad below is one of CrashPlan’s real live creatives, read straight from the ad libraries.

CrashPlan’s live ads, scored against their buyer

Calculate Your Microsoft 365 Storage Savings, scored 7/10 against CrashPlan’s ideal buyer. Sharp cost-angle hook with a clear interactive CTA, but no proof or outcome number to close the gap.
Four line items you can cut to save on server backup ✂️ Per-server fees. Applian, scored 7/10 against CrashPlan’s ideal buyer. Concrete line-item framing earns the swipe, but no teaser finding or number previews what is inside.
Native Microsoft 365 recovery is limited and not guaranteed. That’s why Microsof, scored 7/10 against CrashPlan’s ideal buyer. Microsoft-endorsement proof point is a strong trust signal.
CrashPlan M365 Archiving | Keep Every File, Cut the Cost, scored 6/10 against CrashPlan’s ideal buyer. Strong cost hook and 70% stat, but no preview of what the download contains.
"We’re on Microsoft 365, so we’re backed up.” Not exactly. Microsoft keeps , scored 8/10 against CrashPlan’s ideal buyer. Sharp myth-busting hook nails the exact false belief IT buyers hold about M365 native protection.
Explore the IT Leader's Guide to Microsoft 365 Backup, scored 6/10 against CrashPlan’s ideal buyer. The $4.44M breach stat hooks well but the creative promises a different guide than the headline names.
See What Your Organization Could Save, scored 7/10 against CrashPlan’s ideal buyer. Dual promise of keeping files while cutting costs is compelling, and the calculator CTA drives personalized engagement.
Calculate Your Microsoft 365 Storage Savings, scored 8/10 against CrashPlan’s ideal buyer. The 118% storage quota visual makes the pain visceral and the calculator CTA converts that pain into a personalized number.
Tired of seeing Microsoft storage overages? Eliminate them with CrashPlan Archiv, scored 6/10 against CrashPlan’s ideal buyer. Pain-led headline is on target but the copy stops at naming the problem with no specific outcome or reason to click now.
What Are Your M365 Storage Overage Savings?, scored 7/10 against CrashPlan’s ideal buyer. ROI calculator CTA is well-matched to a buyer already feeling overage pain, but no stat or proof anchors the savings promise.
Microsoft 365 Backup - Beyond Microsoft's Recycle Bin, scored 7/10 against CrashPlan’s ideal buyer. Sharp hook names the native-tool gap buyers already feel, but no proof or CTA to close.
Microsoft 365 Backup Solutions - CrashPlan For Microsoft 365, scored 7/10 against CrashPlan’s ideal buyer. Ransomware and immutable backup copy hits the ICP pain.
Endpoint Cloud Backup - Simplify Compliance Tasks, scored 6/10 against CrashPlan’s ideal buyer. Compliance angle fits the ICP but 'recoverable, not just synced' value line is cut off before landing the full point.
Enterprise Backup Solutions, scored 5/10 against CrashPlan’s ideal buyer. Audit trails and legal-hold copy targets the right compliance pain but the headline is a generic category label with no differentiator.
Business Data Backup - Safe, Secure & In The Cloud, scored 5/10 against CrashPlan’s ideal buyer. Unlimited storage and versioning specs are concrete but 'Safe, Secure and In The Cloud' headline is a generic category claim that wastes the hook.
#1 Cloud Backup Solution - Budget Friendly Cloud Backup, scored 4/10 against CrashPlan’s ideal buyer. Unbacked '#1' claim and SMB-budget framing undersells the ICP and offers no outcome beyond price.
Unlimited, Automatic Backup - Built for Small Businesses, scored 5/10 against CrashPlan’s ideal buyer. File-server restore speed is a real differentiator but 'minimal downtime' is vague and the SMB frame undersells the ICP's compliance and ransomware pain.

See CrashPlan’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.