How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where CounselAudit.ai's ads lose the buyer

CounselAudit.ai is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 8.4 out of 10, and 0 ads need fixing. Each ad below is one of CounselAudit.ai’s real live creatives, read straight from the ad libraries.

CounselAudit.ai’s live ads, scored against their buyer

Every line of every legal invoice, checked, scored 8/10 against CounselAudit.ai’s ideal buyer. Step-by-step proof of exactly what the tool does lands well, but no customer name or savings figure to seal it.
Weren't we promised cheaper software? Here it is., scored 9/10 against CounselAudit.ai’s ideal buyer. Competitor callout plus a bold price guarantee hits the budget-squeezed legal ops buyer exactly where it hurts.
Trust but verify., scored 9/10 against CounselAudit.ai’s ideal buyer. The contrast between every other vendor and outside counsel invoices paid unread is a precise, painful insight for this buyer.
The honor system works best when someone checks, scored 8/10 against CounselAudit.ai’s ideal buyer. Sharp irony lands the core pain, sentinel effect framing is memorable, but no explicit CTA or next step.
Most legal teams never set formal outside counsel guidelines. The ones that do r, scored 9/10 against CounselAudit.ai’s ideal buyer. Process diagram shows exactly what the tool does, 30+ checks named, free trial CTA, and 90% cheaper proof all in one creative.
Send us the renewal before you sign it. Not 85% less? A year free., scored 9/10 against CounselAudit.ai’s ideal buyer. Renewal-moment targeting is perfectly timed, named competitors anchor the claim, and the risk-reversal guarantee removes friction.
Every legal invoice. Every line. Checked., scored 8/10 against CounselAudit.ai’s ideal buyer. Provocative question hits the exact guilt the ICP feels, 40+ checks and no-headcount proof add substance, free trial closes it.
$50,000+ vs $4,776. That is the 85% Price Challenge., scored 9/10 against CounselAudit.ai’s ideal buyer. Concrete dollar comparison against named legacy platforms is the strongest possible proof for a budget-conscious legal ops buyer.
SaaSpocalypse. It has yet to reach legaltech., scored 7/10 against CounselAudit.ai’s ideal buyer. Clever coined hook earns attention but the legaltech-exempt angle needs a beat more context before the price claim lands.
At least 85% less. Or a year free., scored 8/10 against CounselAudit.ai’s ideal buyer. Bold guarantee with named competitors and transparent pricing mechanics gives a skeptical buyer a clear, low-risk reason to act.
At least 85% less. Or a year free., scored 8/10 against CounselAudit.ai’s ideal buyer. Identical to ad 6 in substance; same strong guarantee and competitor list, same solid score for the same reasons.

See CounselAudit.ai’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.