How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Kaltura's ads lose the buyer

Kaltura is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.5 out of 10, and 12 ads need fixing. Each ad below is one of Kaltura’s real live creatives, read straight from the ad libraries.

Kaltura’s live ads, scored against their buyer

Watch on demand, scored 3/10 against Kaltura’s ideal buyer. Kaltura x Wix CPO chat on Generative UI has no video-platform or enterprise-video angle for this ICP.
Watch on demand, scored 3/10 against Kaltura’s ideal buyer. Generative UI and website-death framing targets web product teams, not enterprise video buyers.
Download the guide, scored 4/10 against Kaltura’s ideal buyer. ABM personalization guide speaks to demand-gen marketers, not enterprise video program buyers.
Download the guide, scored 5/10 against Kaltura’s ideal buyer. Relatable pain for marketing buyers but no video-specific hook or proof to differentiate Kaltura.
Book a demo, scored 5/10 against Kaltura’s ideal buyer. Aspirational revenue framing lands for marketing VPs but lacks any specific proof or capability signal.
Download the guide, scored 7/10 against Kaltura’s ideal buyer. Sharp, specific pain point for ABM-focused marketing leaders with a clear efficiency promise.
Your content has more to say - it’s just waiting for a voice 🗣️ With Kaltura Av, scored 6/10 against Kaltura’s ideal buyer. Avatar Video feature is on-ICP for content scaling.
Download the guide, scored 6/10 against Kaltura’s ideal buyer. Provocative question creates curiosity but offers no answer or Kaltura-specific value in the ad itself.
How Anaplan drives 60–70% higher content engagement with PathFactory (a Kaltura , scored 8/10 against Kaltura’s ideal buyer. Named customer plus a specific engagement metric makes this the strongest proof signal in the set.
Book a demo, scored 6/10 against Kaltura’s ideal buyer. Sharp creative hook but copy pivots to AI website chat, not Kaltura's core video platform pain.
Watch on demand, scored 5/10 against Kaltura’s ideal buyer. Thought-leadership framing with no clear outcome for the video-program buyer.
Download the guide, scored 6/10 against Kaltura’s ideal buyer. Scaling pain is real for marketing buyers but ABM framing misses Kaltura's video-platform ICP.
Download the guide, scored 6/10 against Kaltura’s ideal buyer. Provocative visual and concept but GTM-strategy framing is too abstract for a video-platform buyer.
Here's something you already know as a VP of Marketing: A prospect's opinion of , scored 7/10 against Kaltura’s ideal buyer. Direct VP-of-Marketing address and video-intent signal land squarely on the ICP pain.
Every good agent needs a mission 🎯 With Agent Goals, you can now give your Agen, scored 6/10 against Kaltura’s ideal buyer. Agentic Avatar feature is intriguing but too product-jargon-heavy for a cold ICP buyer to grasp quickly.

See Kaltura’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.