Where Corp's ads lose the buyer

Corp is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5 out of 10, and 2 ads need fixing. Each ad below is one of Corp’s real live creatives, read straight from the ad libraries.

Corp’s live ads, scored against their buyer

• "massively helpful", scored 5/10 against Corp’s ideal buyer. Provocative finding but weak bridge to video content management.
• "massively helpful", scored 5/10 against Corp’s ideal buyer. Provocative finding but weak bridge to video content management.

See Corp’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.