How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Contentful's ads lose the buyer

Contentful is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 9 ads need fixing. Each ad below is one of Contentful’s real live creatives, read straight from the ad libraries.

Contentful’s live ads, scored against their buyer

Build Once, Publish Anywhere - Contentful, scored 7/10 against Contentful’s ideal buyer. Omnichannel hook lands for multi-brand buyers.
AI-Powered Content Delivery, scored 6/10 against Contentful’s ideal buyer. Headless CMS and demo CTA are on-target but 'AI-Powered' hook is generic and unsubstantiated.
Contentful, scored 4/10 against Contentful’s ideal buyer. Vague modernization promise with no CMS, headless, or omnichannel signal to qualify the buyer.
Contentful and Next.js, scored 5/10 against Contentful’s ideal buyer. Developer-stack pairing is niche but body falls back on generic ecosystem claims with no outcome.
When localization happens in hours, not holidays., scored 8/10 against Contentful’s ideal buyer. Localization pain point hits a core ICP trigger precisely, with a demo CTA to convert intent.
Contentful - Headless CMS Comparison, scored 8/10 against Contentful’s ideal buyer. Comparison framing captures high-intent evaluation searches and directly calls out legacy CMS migration.
Enhanced Customer Experience - Contentful, scored 6/10 against Contentful’s ideal buyer. Legacy CMS trigger lands well but 'standard' claim lacks proof and sitelinks are generic.
Contentful - A Content Platform for Teams, scored 5/10 against Contentful’s ideal buyer. Composable platform angle is relevant but 'for Teams' undersells the enterprise buyer.
AI Tools For Digital Content - Create Connected Experiences - Contentful, scored 7/10 against Contentful’s ideal buyer. Demo CTA and 'decouple content from code' button speak directly to the dev-blocked content team pain.
CMS d'entreprise n°1 - Plateforme de contenu n°1, scored 7/10 against Contentful’s ideal buyer. Strong enterprise positioning and omnichannel promise, sitelinks add depth.
Create Connected Experiences - Contentful, scored 6/10 against Contentful’s ideal buyer. 'Build once, publish anywhere' is clear but lacks enterprise pain or proof.
Headless CMS Platform - AI-Powered Content Delivery, scored 7/10 against Contentful’s ideal buyer. Hits enterprise buyer pain points directly, though body reads like a keyword list.
Contentful, scored 4/10 against Contentful’s ideal buyer. Generic modernization promise with no headless, omnichannel, or enterprise signal.
Contentful, scored 4/10 against Contentful’s ideal buyer. Duplicate of ad 3, same generic promise with no ICP-specific hook.
Headless CMS Comparison, scored 7/10 against Contentful’s ideal buyer. Comparison intent match is strong and legacy CMS trigger lands, demo CTA is solid.
Contentful and Next.js, scored 5/10 against Contentful’s ideal buyer. Tech-stack pairing targets developers but ecosystem claim is vague for a buyer decision.
AI-Powered Content Delivery, scored 7/10 against Contentful’s ideal buyer. Legacy CMS trigger and AI hook align well with ICP pain, but proof is absent.
Build Once, Publish Anywhere - AI-Powered Content Delivery, scored 7/10 against Contentful’s ideal buyer. Multi-brand omnichannel hook lands squarely on ICP pain, but no proof or specificity to separate from rivals.

See Contentful’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.