Where Constant Contact's ads lose the buyer

Constant Contact is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Constant Contact’s real live creatives, read straight from the ad libraries.

Constant Contact’s live ads, scored against their buyer

• Be the source residents trust for updates., scored 7/10 against Constant Contact’s ideal buyer. Sharp government-segment hook with concrete controls, but CTA 'See it in action' is soft for a cold LinkedIn feed.
• Every team, running like its own marketing department., scored 6/10 against Constant Contact’s ideal buyer. Aspirational hook lands but 'every team' is too broad, no proof or named segment to anchor the cold LinkedIn reader.
• ALL FRANCHISE LOCATIONS, FINALLY ON THE SAME PAGE, scored 8/10 against Constant Contact’s ideal buyer. Pinpoint franchise pain named directly, four capability pillars listed, strong ICP match for franchise marketing coordinators.

See Constant Contact’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.