Where Cognism's ads lose the buyer

Cognism is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 1 ad needs fixing. Each ad below is one of Cognism’s real live creatives, read straight from the ad libraries.

Cognism’s live ads, scored against their buyer

• European data built for a close look, scored 7/10 against Cognism’s ideal buyer. Sharp procurement angle hits renewal scrutiny pain, but CTA pivots to database enrichment without bridging the two.
• S'inscire au webinaire, scored 5/10 against Cognism’s ideal buyer. Webinar offer is relevant to ABM buyers but AI angle is generic and no data or compliance proof ties it to Cognism's core value.

See Cognism’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.