Where Clutch's ads lose the buyer

Clutch is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Clutch’s real live creatives, read straight from the ad libraries.

Clutch’s live ads, scored against their buyer

• Opt-In Today 👉, scored 7/10 against Clutch’s ideal buyer. Sharp AI-discovery hook with a 14-day refund proof point, but CTA 'Opt-In Today' undersells the guarantee.
• Verify Your Business Today, scored 9/10 against Clutch’s ideal buyer. Specific stat, vivid ChatGPT mockup, discount code, and clear CTA make a compelling case for the supply-side buyer.
• There’s usually a rep who says the product would sell if it just had one more th, scored 5/10 against Clutch’s ideal buyer. Brand thought-leadership post about sales reps and proof, not a demand-gen offer for either Clutch buyer.

See Clutch’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.