How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where CloudPay's ads lose the buyer

CloudPay is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 5 ads need fixing. Each ad below is one of CloudPay’s real live creatives, read straight from the ad libraries.

CloudPay’s live ads, scored against their buyer

See how your payroll compares, scored 7/10 against CloudPay’s ideal buyer. Sharp provocation and clear CTA land well, but no global payroll specificity to separate from generic benchmarking tools.
Benchmark your payroll performance, scored 6/10 against CloudPay’s ideal buyer. Same strong hook as variant but weaker CTA 'Benchmark it' reduces urgency versus 'See your score'.
Good results can hide payroll inefficiency, scored 6/10 against CloudPay’s ideal buyer. Intriguing tension but blog CTA is low-commitment and no global or compliance angle for the ICP.
Find where payroll efficiency is being lost, scored 7/10 against CloudPay’s ideal buyer. Gap-framing hooks the payroll ops buyer and 'Find the gap' CTA is action-oriented, but no global or multi-country specificity.
See how your payroll compares, scored 7/10 against CloudPay’s ideal buyer. 'Global peers' reference and 'See your score' CTA create clear interactive value, but PEI acronym is unexplained for cold audiences.
Find where payroll efficiency is being lost, scored 6/10 against CloudPay’s ideal buyer. Gap hook lands but body copy explaining the PEI calculator adds friction and dilutes the punch of the creative.
Benchmark your payroll performance, scored 7/10 against CloudPay’s ideal buyer. Provocative benchmark hook with clear CTA lands well for payroll leaders seeking peer comparison.
Payroll Benchmarking Report, scored 7/10 against CloudPay’s ideal buyer. Timely, specific report offer matches high-intent searchers evaluating global payroll performance.
CloudPay Global Payroll - All Your Payrolls, Unified., scored 7/10 against CloudPay’s ideal buyer. Unified payroll headline and HCM sitelink hit core ICP pain, but proof is vague and CTA is soft.
CloudPay Multi-Country Payroll - 28 Years of Payroll Trust - Explore CloudPay Today, scored 6/10 against CloudPay’s ideal buyer. 28-year tenure is a real differentiator but body copy is generic and the CTA adds no urgency.
CloudPay Global Payroll - Payroll that Empowers Teams, scored 5/10 against CloudPay’s ideal buyer. Cross-border and HCM signals are present but copy is fragmented and the headline is too generic.
CloudPay Global Payroll - Achieve 99.9% Net Pay Accuracy, scored 8/10 against CloudPay’s ideal buyer. Two hard numbers in one ad give compliance-focused payroll leaders a concrete, credible reason to click.

See CloudPay’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.