How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Cloudflare's ads lose the buyer

Cloudflare is running 21 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 1 ad needs fixing. Each ad below is one of Cloudflare’s real live creatives, read straight from the ad libraries.

Cloudflare’s live ads, scored against their buyer

Get recommended by AI this holiday season, scored 5/10 against Cloudflare’s ideal buyer. Creative says 'Get ready for the holidays' but body copy's AI catalog angle is sharper and disconnected from the generic image.
MPLS lines and branch appliances drain margin across hundreds of stores. There i, scored 7/10 against Cloudflare’s ideal buyer. Pain-first hook on MPLS cost drain lands well for retail IT and network leads evaluating SD-WAN consolidation.
Cloudflare protects 20% of the web and delivers full SASE from 300+ cities. See , scored 7/10 against Cloudflare’s ideal buyer. Strong proof points and unified SASE framing speak directly to retail IT leaders tired of stitched-together vendors.
Get ready for the holidays. And for the agents., scored 6/10 against Cloudflare’s ideal buyer. Ecommerce security angle is on-ICP but creative shows no specific threat or Cloudflare capability, just a seasonal prompt.
Digital resilience saves lives, scored 6/10 against Cloudflare’s ideal buyer. Healthcare vertical is in-ICP but the hook is an emotional slogan with no specific capability or proof to earn the click.
Safe care depends on connected care, scored 6/10 against Cloudflare’s ideal buyer. Healthcare framing is on-segment but copy stays at brand-awareness level with no concrete capability or differentiator shown.
Get recommended by AI this holiday season, scored 7/10 against Cloudflare’s ideal buyer. Agentic-commerce angle is sharp and timely, but the creative still shows only the holiday retail visual with no AI-specific proof.
Get ready for the holidays. And for the agents., scored 6/10 against Cloudflare’s ideal buyer. Ecommerce security angle is on-ICP but creative shows no specific threat or Cloudflare capability, just a seasonal prompt.
Digital. The heart of patient safety., scored 6/10 against Cloudflare’s ideal buyer. Healthcare vertical is in-ICP but the slogan-only creative gives no capability signal or reason to click over any other vendor.
API Regulation Simplified Monitor Errors, scored 8/10 against Cloudflare’s ideal buyer. Query-matched headline targets developers and security leads on a high-intent pain, with relevant sitelinks reinforcing the offer.
Monitor Network Traffic Live Cloudflare, scored 7/10 against Cloudflare’s ideal buyer. Headline matches live-monitoring intent well and sitelinks cover multiple ICP roles, but body copy is generic and thin on outcome.
DDoS Protection Complete Downtime, scored 7/10 against Cloudflare’s ideal buyer. Clear DDoS pain hook with demo CTA and sitelinks, but no scale or speed proof.
Protect Against Cyber Threats Setup, scored 5/10 against Cloudflare’s ideal buyer. Broad cybersecurity headline lacks specificity to earn the click over a focused competitor.
Monitor Cloud Security 24/7, scored 5/10 against Cloudflare’s ideal buyer. Functional cloud security message but no differentiator or proof to separate Cloudflare from rivals.
Cloudflare Fast Secure Sites, scored 4/10 against Cloudflare’s ideal buyer. Headline is too generic and body adds no proof or specific outcome for the ICP buyer.
Cloudflare DDoS Defense Plans, scored 6/10 against Cloudflare’s ideal buyer. Relevant DDoS focus with useful sitelinks, but body copy is repetitive and adds no proof.
Unified AI API Gateway Cost, scored 8/10 against Cloudflare’s ideal buyer. Specific AI pain points, cost and latency, matched to a developer ICP with a free start CTA.
Simplify Your SASE Stack, scored 6/10 against Cloudflare’s ideal buyer. Hits the right SASE buyer but body is a one-liner with no proof or outcome to compel a click.
Plans Pricing Global Network Support, scored 5/10 against Cloudflare’s ideal buyer. 10M sites stat adds mild proof but headline is generic pricing and offer lacks a specific pain hook.
Intelligent Detection Simplified Network Security, scored 6/10 against Cloudflare’s ideal buyer. Hits latency and security pain but stays generic with no specific product or proof.

See Cloudflare’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.