Where Clever Funding's ads lose the buyer

Clever Funding is running 7 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 3 ads need fixing. Each ad below is one of Clever Funding’s real live creatives, read straight from the ad libraries.

Clever Funding’s live ads, scored against their buyer

  • Erstgespräch vereinbaren, scored 6/10 against Clever Funding’s ideal buyer. Retroactive subsidy angle is a strong hook but no amount or proof to close.
  • Forschungszulage beantragen, scored 7/10 against Clever Funding’s ideal buyer. Specific euro ceiling and stress-free angle match the intimidated buyer well.
  • F&E-Förderung, scored 6/10 against Clever Funding’s ideal buyer. Identical body to ad 1 but generic headline loses the query-match advantage.
  • F&E-Förderung, scored 7/10 against Clever Funding’s ideal buyer. Specific euro cap and 'stressfrei' nail the intimidation pain, but no proof or differentiator separates Clever Funding from rivals.
  • Forschungszulage beantragen, scored 8/10 against Clever Funding’s ideal buyer. Headline matches the exact search intent perfectly, euro ceiling and 'stressfrei' address the complexity fear, free consult lowers friction.
  • Beratung zur Forschungszulage, scored 7/10 against Clever Funding’s ideal buyer. '160 Kunden, 500+ Anträge' is solid social proof but the CTA 'Weitere Infos' is too soft for a conversion-ready buyer.
  • F&E-Förderung bis 3,5 Mio p.a., scored 6/10 against Clever Funding’s ideal buyer. Euro ceiling dominates the creative and grabs attention, but body repeats the headline without adding proof or a reason to choose Clever Funding.

See Clever Funding’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.