Clearbit (now part of HubSpot): who they sell to, and their live ad presence
Clearbit sells B2B data enrichment and intent intelligence to revenue and marketing operations teams at B2B companies. Buyers struggle with incomplete CRM records, poor lead scoring and routing, and inability to identify anonymous website visitors showing buying intent. Now native to HubSpot, Clearbit helps GTM teams enrich contacts and accounts, score and route leads in real time, and convert anonymous traffic into actionable outbound signals.
Who Clearbit (now part of HubSpot) sells to
The core buyers are Revenue Operations, Marketing Operations, and Demand Generation leaders at B2B companies that run outbound or inbound GTM motions and rely on CRM data quality to score, route, and convert leads. Fits best at mid-market to enterprise B2B organizations across SaaS, technology, financial services, and professional services where dirty or incomplete contact and account data creates pipeline leakage, misrouted leads, and wasted outbound effort. The trigger to buy is a need to enrich CRM records at scale, identify which anonymous website visitors match the ICP, shorten forms without losing data coverage, or build a reliable data foundation for lead scoring and territory routing.
Buyer and segments
- Revenue Operations
- Marketing Operations
- Demand Generation
- B2B SaaS
- HubSpot users
- Lead scoring and routing
Live ad presence
We checked the LinkedIn and Google ad libraries and found no live ads we can read for Clearbit (now part of HubSpot) right now. When they run ads, AdRoast scores each one against the buyer above.
Score Clearbit (now part of HubSpot)’s ads against this buyer on AdRoast.
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