How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Clay's ads lose the buyer

Clay is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 3 ads need fixing. Each ad below is one of Clay’s real live creatives, read straight from the ad libraries.

Clay’s live ads, scored against their buyer

A great day yesterday at the Let's Do Business event, run by Staffordshire Chamb, scored 5/10 against Clay’s ideal buyer. Brand or event recap post, not a demand-gen ad; judge on brand lift, not buyer fit.
Clay CRM Data Enrichment, scored 7/10 against Clay’s ideal buyer. Specific 3x enrichment rate claim lands well but misses the multi-vendor consolidation angle.
AI GTM Platform Number One, scored 7/10 against Clay’s ideal buyer. Number-one claim plus firmographic filters speaks directly to the ICP but proof is asserted not evidenced.
One Contract 200 Plus Vendors, scored 8/10 against Clay’s ideal buyer. 200-plus vendor consolidation in one contract is the sharpest ICP hook across all six ads.
Clay Intent Data Platform, scored 6/10 against Clay’s ideal buyer. Anti-single-vendor angle is interesting but too abstract to convert a searcher with a specific pain.
GTM Unique Data Build Lists, scored 7/10 against Clay’s ideal buyer. Waterfall Enrichment sitelink and free signup CTA add depth but body copy is dense and repetitive.
Automate Prospecting with AI, scored 7/10 against Clay’s ideal buyer. AI Research Agent sitelink is a strong ICP hook.
Flexible Risk-Free Pricing Clay, scored 7/10 against Clay’s ideal buyer. Pricing hook removes friction for in-market buyers but body copy stays generic on the enrichment value.
Clay AI GTM Platform, scored 6/10 against Clay’s ideal buyer. Category label lands for aware buyers but unique data claim needs a sharper proof point to earn the click.
Maximize Your Data Coverage, scored 7/10 against Clay’s ideal buyer. Rhetorical hook directly names the multi-provider pain the ICP lives, though no proof or outcome follows.
Data Enrichment Automatically Enrich Leads, scored 8/10 against Clay’s ideal buyer. Specific pain call-out, 130-plus sources proof point, and clear action verb make this the strongest search match.
Automatically Enrich Leads One-Stop B2B Database, scored 8/10 against Clay’s ideal buyer. Hits the core pain of single-provider dependency and names 130+ sources, strong ICP match.
Automatically Enrich Leads 100+ Data Vendors, scored 7/10 against Clay’s ideal buyer. Consolidation angle lands well.

See Clay’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.