How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Claroty's ads lose the buyer

Claroty is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 1 ad needs fixing. Each ad below is one of Claroty’s real live creatives, read straight from the ad libraries.

Claroty’s live ads, scored against their buyer

Securing Healthcare Environments Is The Foundation of Modern Life, scored 6/10 against Claroty’s ideal buyer. Vertical fit is strong but the hook stays at mission-statement altitude with no specific threat or outcome.
Protect the Connected Systems Behind Every Production Run, scored 7/10 against Claroty’s ideal buyer. Named-account personalization earns attention but 'Let's Chat' undersells urgency for a CISO evaluating OT risk.
See Every Connected OT Asset. Protect Every Production Line., scored 7/10 against Claroty’s ideal buyer. Named-account targeting plus a concrete OT visibility promise lands well, but no proof or risk outcome sharpens the case.
Protect Production Uptime with Complete OT Visibility, scored 7/10 against Claroty’s ideal buyer. Named-account targeting with a clear OT uptime pain lands well, but 'Learn More' CTA is soft for a cold security leader.
Securing Critical Infrastructure Environments Is The Foundation of Modern Life, scored 6/10 against Claroty’s ideal buyer. Broad mission statement resonates with the ICP but lacks a specific hook, proof, or offer to earn the click.
Operate Well with Less Threat Risk, scored 4/10 against Claroty’s ideal buyer. Vague headline and a shopping-bag creative signal no urgency or specificity to a security-minded OT buyer.
Securing Industrial OT Environments Is The Foundation of Modern Life, scored 6/10 against Claroty’s ideal buyer. Copy is ICP-relevant and OT-specific, but the headline alone carries the weight with no proof or offer to convert.
Securing OT Environments Is The Foundation of Modern Life, scored 5/10 against Claroty’s ideal buyer. Headline is on-target for the ICP but the copy is identical to the headline, offering no additional value or proof.
Opt 2 - Claroty-Gartner26-Social-1x1, scored 7/10 against Claroty’s ideal buyer. Third-party Gartner validation with a visible quadrant chart is strong proof for a skeptical CISO, though no next-step offer is present.
Opt 1 - Claroty-Forrester-Social-1x1, scored 8/10 against Claroty’s ideal buyer. Dual distinction of Leader and Customer Favorite in an OT-specific Wave gives security buyers two credible reasons to trust Claroty.
Secure Operations Keep Food Moving, scored 7/10 against Claroty’s ideal buyer. Named-account creative with a supply-chain security angle fits the ICP segment well, but the fruit imagery softens the security urgency.
Secure Critical Infrastructure Demo, scored 6/10 against Claroty’s ideal buyer. ICP-relevant headline but body claim 'redefined' and 'unrivaled' is vague marketing speak with no specific proof.
OT Cybersecurity Buyer Guide, scored 8/10 against Claroty’s ideal buyer. Buyer's guide offer directly serves an evaluating CISO with clear OT, IoT, and CPS scope named.
Secure Critical Infrastructure Demo, scored 6/10 against Claroty’s ideal buyer. ICP-relevant headline but body claim 'redefined' and 'unrivaled' is vague marketing speak with no specific proof.
OT Cybersecurity Buyer Guide, scored 8/10 against Claroty’s ideal buyer. Buyer's guide offer directly serves an evaluating CISO with clear OT, IoT, and CPS scope named.
OT Cybersecurity Buyer Guide, scored 8/10 against Claroty’s ideal buyer. Buyer's guide offer directly serves an evaluating CISO with clear OT, IoT, and CPS scope named.
OT Cybersecurity Buyer Guide, scored 8/10 against Claroty’s ideal buyer. Buyer's guide offer directly serves an evaluating CISO with clear OT, IoT, and CPS scope named.
Industrial OT Security CPS Checklist, scored 7/10 against Claroty’s ideal buyer. OT cybersecurity checklist download is a strong mid-funnel offer squarely aimed at the right buyer role.
OT Cybersecurity Buyer Guide, scored 8/10 against Claroty’s ideal buyer. Buyer's guide offer directly serves an evaluating CISO with clear OT, IoT, and CPS scope named.
2026 CPS Threat Intel Report, scored 8/10 against Claroty’s ideal buyer. Specific research asset with 200+ attacks data speaks directly to CPS security buyers.

See Claroty’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.