Where Salesloft's ads lose the buyer

Salesloft is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Salesloft’s real live creatives, read straight from the ad libraries.

Salesloft’s live ads, scored against their buyer

• Scale sales outreach effortlessly | S&P Global x Salesloft, scored 6/10 against Salesloft’s ideal buyer. Account-personalization is clever but 'outreach' skews SDR, not VP/CRO pain.
• Accurate forecasts across divisions | WoltersKluwer x Salesloft, scored 7/10 against Salesloft’s ideal buyer. 96% forecast accuracy stat hits the core ICP pain but body copy is vague on how.
• More accurate sales forecasts | WoltersKluwer x Salesloft, scored 8/10 against Salesloft’s ideal buyer. 96% accuracy claim plus named rep creates urgency and proof for the exact ICP pain.

See Salesloft’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.