How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Civic Marketplace's ads lose the buyer

Civic Marketplace is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.2 out of 10, and 5 ads need fixing. Each ad below is one of Civic Marketplace’s real live creatives, read straight from the ad libraries.

Civic Marketplace’s live ads, scored against their buyer

[Free Demo] The Procurement Platform for Local Government, scored 8/10 against Civic Marketplace’s ideal buyer. Sharp pain hook and product screenshot land well, but no proof point or time/cost metric to close the gap.
Public sector procurement teams are under pressure. Long RFP cycles, compliance , scored 7/10 against Civic Marketplace’s ideal buyer. Copy names the exact pain triad of the ICP buyer, though no specific outcome or proof elevates it further.
Every procurement answer, one search away., scored 7/10 against Civic Marketplace’s ideal buyer. Search-autocomplete creative mirrors real buyer questions well, but 'Learn more' CTA and no proof leave conversion momentum on the table.
The Upper Guadalupe River Authority's vital work to roll out flood warning syste, scored 8/10 against Civic Marketplace’s ideal buyer. Real named-agency case study ties cooperative contracts to emergency compliance, hitting the ICP's core pain precisely.
[Free Demo] The Platform Built for Government Buyers, scored 6/10 against Civic Marketplace’s ideal buyer. Clear ICP targeting and demo CTA, but 'modern platform' is generic and no specific outcome or proof earns the click.
[Free Demo] The Procurement Platform for Local Government, scored 8/10 against Civic Marketplace’s ideal buyer. Specific outcome, cooperative contract proof on screen, and a pain-matched hook make this a strong demand-gen pull.
Local government procurement just got a shortcut. You can now connect Civic Mark, scored 7/10 against Civic Marketplace’s ideal buyer. AI integration angle is timely and role-specific, though the value of connecting to Claude or ChatGPT needs more context for cautious public buyers.
[Free Demo] The Procurement Platform for Local Government, scored 7/10 against Civic Marketplace’s ideal buyer. Side-by-side supplier comparison with real data fields speaks directly to the evaluation burden, though no compliance or government-specific proof anchors it.
A year to buy software. That's normal in local government procurement. City of U, scored 9/10 against Civic Marketplace’s ideal buyer. Named city, concrete time compression from a year to six weeks, and a real procurement official on camera make this the strongest proof-led ad in the set.
Nearly 60% of local governments say slow procurement delays critical projects. C, scored 8/10 against Civic Marketplace’s ideal buyer. Stat-led hook lands the core pain immediately and copy promises a direct fix.
How did the City of University Park, Texas, close a $600k gap in federal overtim, scored 5/10 against Civic Marketplace’s ideal buyer. Thought-leadership event recap with no product offer or demo CTA; brand and awareness play, not demand-gen.
Procurement Gets New AI Connections via Civic Marketplace, scored 6/10 against Civic Marketplace’s ideal buyer. Third-party press mention adds credibility but the buyer benefit stays vague and abstract.
Fast, Compliant Procurement for Local Governments | Civic Marketplace, scored 7/10 against Civic Marketplace’s ideal buyer. Snail visual lands the pain sharply but body copy cuts off before delivering the proof or CTA.
Fast, Compliant Procurement for Local Governments | Civic Marketplace, scored 8/10 against Civic Marketplace’s ideal buyer. Stat-backed pain, product UI, and segment tag combine for a strong ICP-matched case.
[Free Demo] All-In-One Local Government Procurement, 100% Compliant, scored 9/10 against Civic Marketplace’s ideal buyer. Stat, dual promise of speed and compliance, product UI, and hard demo CTA hit every key buyer lever.
The City of Brownsville, Texas , is turning procurement into an economic engine , scored 6/10 against Civic Marketplace’s ideal buyer. Real customer story signals credibility but reads as a case-study post with no clear offer or CTA.
[Free Demo] The Procurement Platform for Local Government, scored 8/10 against Civic Marketplace’s ideal buyer. Specific pain relief, compliance-safe framing, and a live UI screenshot make the value immediately tangible.
Civic Marketplace is now accessible directly in the AI tools you already use. Co, scored 6/10 against Civic Marketplace’s ideal buyer. AI integration angle is timely.

See Civic Marketplace’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.