Where Chili Piper's ads lose the buyer

Chili Piper is running 4 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 3 ads need fixing. Each ad below is one of Chili Piper’s real live creatives, read straight from the ad libraries.

Chili Piper’s live ads, scored against their buyer

• Ready to double your pipeline?, scored 6/10 against Chili Piper’s ideal buyer. Circular phrasing undercuts a genuinely on-pain message about unconverted website visitors.
• Trusted by 45,000+ users, scored 5/10 against Chili Piper’s ideal buyer. Financial services customer name signals wrong vertical to B2B SaaS buyers and weakens ICP fit.
• Your website is your best pipeline rep. Let’s prove it., scored 6/10 against Chili Piper’s ideal buyer. Customer name proof lands well but 'could turn' hedges the value claim too softly.
• Ready to double your pipeline?, scored 7/10 against Chili Piper’s ideal buyer. Memorable meme hook nails the pain but a typo ('becuase') undercuts credibility at the close.

See Chili Piper’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.