How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Charted's ads lose the buyer

Charted is running 10 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 2 ads need fixing. Each ad below is one of Charted’s real live creatives, read straight from the ad libraries.

Charted’s live ads, scored against their buyer

Every renewal is a spend decision, scored 7/10 against Charted’s ideal buyer. Strong pain hook and product demo shown, but webinar CTA adds friction for a conversion ad.
Affinia Therapeutics bill approvers regained 2 ¼ business days. Abcuro went from, scored 8/10 against Charted’s ideal buyer. Two named biotech customers with hard numbers make this the strongest proof asset in the set.
Catch the renewal before the invoice arrives, scored 6/10 against Charted’s ideal buyer. Punchy hook and product screenshot land well, but 'See how to stay ahead' CTA is vague with no offer or next step.
You've been told to figure out AI—but in AP, where to start? AI built on scatter, scored 7/10 against Charted’s ideal buyer. Sharp contrarian POV and a gated guide preview, but no named customer or outcome number to close the proof gap.
No amount of AI will fix intake problems like vendors needing re-coding every mo, scored 7/10 against Charted’s ideal buyer. Punchy contrarian hook names a real pain, but the guide preview reveals nothing inside to justify the download.
Put contract terms on the vendor record, scored 7/10 against Charted’s ideal buyer. Concrete pain hook and a product screenshot land well, but the webinar logistics are thin with no speaker or agenda named.
Catch the renewal before the invoice arrives, scored 5/10 against Charted’s ideal buyer. Strong headline but 'The 30-minute contract reset' is vague and no speaker, date, or registration path is given.
If your team opens an invoice, confirms everything is correct, and simply clicks, scored 7/10 against Charted’s ideal buyer. Self-assessment format is high-relevance and the twelve-question preview gives real reason to click, but no outcome proof anchors the score.
Powerful AP AI For NetSuite, scored 7/10 against Charted’s ideal buyer. Query-matched headline and a specific 70% efficiency claim do the job, though 'vendor onboarding' dilutes the AP automation focus.
Powerful AP AI For NetSuite, scored 7/10 against Charted’s ideal buyer. Query-matched headline and a specific 70% efficiency claim do the job, though 'vendor onboarding' dilutes the AP automation focus.

See Charted’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.