How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Certinia's ads lose the buyer

Certinia is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 13 ads need fixing. Each ad below is one of Certinia’s real live creatives, read straight from the ad libraries.

Certinia’s live ads, scored against their buyer

AI built on disconnected data misses critical services context. Watch Certinia V, scored 6/10 against Certinia’s ideal buyer. Pain hook is sharp but no proof, outcome, or CTA lands before the truncation cuts off.
Reactive retention starts when risk appears too late. See how Veda helps CS team, scored 5/10 against Certinia’s ideal buyer. Document cover names the product but offers no specific outcome or preview of what is inside the asset.
Disconnected systems turn M&A integration and tax compliance into a manual scram, scored 6/10 against Certinia’s ideal buyer. Disconnected-systems pain is on-point for CFOs but the document cover promises a product sheet, not a compelling gated asset.
Scale Globally Without the Complexity, scored 6/10 against Certinia’s ideal buyer. Pain hook lands but no proof or outcome makes 'Explore FM Cloud' a weak ask for a cold buyer.
Most PSA AI summarizes meetings instead of running the business. See the five qu, scored 8/10 against Certinia’s ideal buyer. Sharp POV against meeting-summary AI with a concrete five-question framework earns the download.
Replace Fragmented Data with 10x Faster Reporting, scored 6/10 against Certinia’s ideal buyer. The 10x claim is specific but unsourced, and 'Get Faster Reporting' CTA does not commit to a next step.
Are Disconnected Systems Slowing Your Finance Team?, scored 7/10 against Certinia’s ideal buyer. Relatable spreadsheet-pain hook and full stack of connected modules named in body, but no proof and CTA is vague.
Certinia PSA Software - FinancialForce: Now Certinia, scored 6/10 against Certinia’s ideal buyer. 100% project ROI claim is compelling but unexplained, and the rebrand note adds noise for a high-intent searcher.
Predict Margin Erosion Early - Smarter Resource Management, scored 7/10 against Certinia’s ideal buyer. Specific pain, a concrete time claim, and an AI-action angle make this one of the stronger Google ads in the set.
Real-Time Service Visibility - Improve Customer Retention, scored 6/10 against Certinia’s ideal buyer. Stacks four benefit phrases without a single proof point or specific outcome, making it feel like a category claim.
One Connected Platform - One Intelligent Record, scored 5/10 against Certinia’s ideal buyer. Abstract platform tagline and jargon-heavy body bury the real value for a high-intent searcher.
Track Inventory in Real Time - 10x Faster Financial Reports, scored 3/10 against Certinia’s ideal buyer. Inventory tracking headline misses the services ICP entirely, wasting a specific number on the wrong pain.
Veda: Services AI Ops Engine - AI Built for..., scored 6/10 against Certinia’s ideal buyer. Relevant AI angle for services buyers.
Professional Services Cloud - Industry Cloud for Services, scored 5/10 against Certinia’s ideal buyer. 1M+ professionals is a credible proof point but the headline is a category label, not a buyer outcome.
Cloud PSA & Financial Management Software Built on..., scored 5/10 against Certinia’s ideal buyer. Covers the right product suite but 'streamline, simplify, automate' is generic filler with no specific outcome.
Certinia Accounting, scored 7/10 against Certinia’s ideal buyer. Tight ICP fit and a concrete outcome, revenue forecasting and project billing on Salesforce, in very few words.
Project Management Solution, scored 4/10 against Certinia’s ideal buyer. Generic headline and corporate-speak body bury the Salesforce-native angle before the truncation cuts it off.
See Veda in Action - Real AI Agents are Here, scored 7/10 against Certinia’s ideal buyer. Specific 40% admin reduction claim and a demo URL give services buyers a concrete reason to click.

See Certinia’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.