How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Centric Software's ads lose the buyer

Centric Software is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 4 ads need fixing. Each ad below is one of Centric Software’s real live creatives, read straight from the ad libraries.

Centric Software’s live ads, scored against their buyer

The Next Generation of Eyewear [Ebook], scored 5/10 against Centric Software’s ideal buyer. Eyewear segment hook is clear but asset preview is generic trends framing with no specific finding to earn the download.
Your Guide to EU Cosmetics Compliance in 2026, scored 6/10 against Centric Software’s ideal buyer. Compliance hook is sharp but the creative shows only '[eBook]' label with no preview of what is inside.
🍦 𝟭𝟬𝟬+ 𝗯𝗿𝗮𝗻𝗱𝘀. 𝟴𝟬+ 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 The Magnum Ice Cream Company s, scored 5/10 against Centric Software’s ideal buyer. Named recognizable customer is strong but 'Innovation and Global Operational Efficiency' is vague PR language with no concrete outcome for the buyer.
The Connected Product Lifecycle Ebook: Your free guide to faster product decisions., scored 7/10 against Centric Software’s ideal buyer. Maturity checklist with visible framework preview earns the click, but the headline promises an ebook while the creative delivers a checklist, splitting the promise.
Eyewear brands are under pressure to innovate faster, manage expanding product a, scored 7/10 against Centric Software’s ideal buyer. Named speakers, specific date and time, and a tight vertical draw make this a solid event ad for eyewear segment leaders.
Centric Connect 2026, 19 Novembre - Milano, scored 7/10 against Centric Software’s ideal buyer. Strong vertical draw with named collaborator and a punchy market-change hook, and logistics are complete, though CTA 'SCOPRI DI PIU' is softer than 'Register'.
What if getting DPP-ready isn’t about finding more product data, but connecting , scored 7/10 against Centric Software’s ideal buyer. Concrete DPP passport visual with real data fields is a strong preview hook, but the webinar format and gated nature are only implied, not stated clearly in the text line.
Getting Private Label Right, scored 7/10 against Centric Software’s ideal buyer. Tight vertical focus on grocers with a clear three-part promise and visible CTA, but no specific finding or data point inside the guide to justify the download.
𝗤𝗞𝗦 𝗚𝗿𝗼𝘂𝗽 𝗻𝗮𝗺𝗲𝘀 𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲® 𝗮 𝗟𝗲𝗮𝗱𝗲𝗿 𝗶, scored 5/10 against Centric Software’s ideal buyer. Analyst recognition lands but no outcome or buyer pain makes it memorable.

See Centric Software’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.