Where Cellebrite's ads lose the buyer

Cellebrite is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.5 out of 10, and 0 ads need fixing. Each ad below is one of Cellebrite’s real live creatives, read straight from the ad libraries.

Cellebrite’s live ads, scored against their buyer

  • Get answers from a forensic expert, scored 8/10 against Cellebrite’s ideal buyer. Sharp chain-of-custody hook and named rival CTA land perfectly on the examiner's core anxiety.
  • Standardize your lab on Cellebrite, scored 7/10 against Cellebrite’s ideal buyer. Product screenshots and 'access to courtroom' span give concrete proof but no migration-specific outcome or number.
  • Build your lab’s continuity plan, scored 7/10 against Cellebrite’s ideal buyer. Phased Assess-Transition-Standardize flow directly addresses migration risk but lacks any proof or outcome number.
  • Too many files to review by hand?, scored 7/10 against Cellebrite’s ideal buyer. Sharp pain hook and clear demo CTA, but no proof or outcome number to close the gap.
  • Get 7 practical tips to manage digital evidence and go to trial with confidence., scored 8/10 against Cellebrite’s ideal buyer. Tightly segmented asset for prosecutors with a concrete promise, though no teaser finding inside.
  • Trusted by 7,000+ agencies for 20+ years, scored 7/10 against Cellebrite’s ideal buyer. Names Oxygen Forensics rival and shows the full chain from collection to courtroom, but the text-line headline buries the comparison hook under a brand claim.
  • Your open cases carry forward, scored 8/10 against Cellebrite’s ideal buyer. Nails the migration objection with a specific technical detail (.tar ingestion) and a product screenshot, making the switch feel safe.
  • Switch tools without pausing casework, scored 8/10 against Cellebrite’s ideal buyer. Directly addresses the biggest migration fear with a confident promise and before/after UI proof, though no quantified outcome.
  • Two weeks of review became 15 minutes. See how., scored 8/10 against Cellebrite’s ideal buyer. Concrete time-compression proof point is the strongest hook in the set, retargeting context adds urgency, demo CTA is tight.
  • Too many files to review by hand?, scored 7/10 against Cellebrite’s ideal buyer. Sharp pain hook and clear demo CTA, but no proof or outcome number to close the gap.
  • Two weeks of review became 15 minutes. See how., scored 8/10 against Cellebrite’s ideal buyer. Concrete time-compression proof point is the strongest hook in the set, retargeting context adds urgency, demo CTA is tight.

See Cellebrite’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.