How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Catchpoint's ads lose the buyer

Catchpoint is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 9 ads need fixing. Each ad below is one of Catchpoint’s real live creatives, read straight from the ad libraries.

Catchpoint’s live ads, scored against their buyer

Find the true cause behind every slowdown, scored 8/10 against Catchpoint’s ideal buyer. Nails the third-party dependency blind spot but lacks proof or a specific CTA to close the deal.
See what’s slowing your site down and fix it, scored 6/10 against Catchpoint’s ideal buyer. Product UI adds credibility but the hook stays at generic page-speed testing, missing the internet-stack root-cause angle.
Test, track, and continuously improve your SEO scores, scored 4/10 against Catchpoint’s ideal buyer. SEO ranking angle targets a marketing or web-performance buyer, not the SRE or NetOps ICP who owns internet observability.
Slow is the new down, scored 6/10 against Catchpoint’s ideal buyer. Revenue hook lands but stops at conversions, missing the SRE/NetOps root-cause pain.
How web performance impacts your SEO & AEO results, scored 4/10 against Catchpoint’s ideal buyer. SEO/AEO angle targets marketers, not SREs or NetOps leads who own observability.
This white paper provides a maturity model designed to help enterprises evolve f, scored 7/10 against Catchpoint’s ideal buyer. Maturity model framing speaks directly to ops leaders evolving beyond siloed monitoring.
Build faster. Ship smarter. Stay reliable., scored 6/10 against Catchpoint’s ideal buyer. CI/CD integration angle fits platform engineers but skips the external-visibility pain.
Beyond speed. Master performance., scored 5/10 against Catchpoint’s ideal buyer. Punchy creative copy but headline and body are generic with no proof or specific outcome.
Optimize your website performance now, scored 7/10 against Catchpoint’s ideal buyer. Named customer quote adds real proof and friction-identification resonates with the ICP.
Keep your site fast and your customers engaged, scored 7/10 against Catchpoint’s ideal buyer. Third-party stat creates urgency and the everywhere-for-everyone body line fits global ops buyers.
Measure and optimize your digital carbon footprint, scored 4/10 against Catchpoint’s ideal buyer. Carbon footprint angle is a low-priority concern for SREs and NetOps leads focused on MTTR.
Slow websites are a common issue. The culprit? Heavy, complex websites and pract, scored 5/10 against Catchpoint’s ideal buyer. Generic web performance framing misses the external visibility and MTTR pain that defines this ICP.
This eBook includes five best practices on how to prepare your website for peak , scored 6/10 against Catchpoint’s ideal buyer. Peak traffic angle is relevant but stays surface-level, missing third-party dependency and observability depth.

See Catchpoint’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.