How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Cast AI's ads lose the buyer

Cast AI is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 12 ads need fixing. Each ad below is one of Cast AI’s real live creatives, read straight from the ad libraries.

Cast AI’s live ads, scored against their buyer

Kelsey Hightower: The Hard Way to Invisible, scored 8/10 against Cast AI’s ideal buyer. Named Kubernetes legend as draw makes this a must-attend for the ICP.
Cast AI Platform - Automate Kubernetes, scored 5/10 against Cast AI’s ideal buyer. '#1 Application Performance Automation' claim is vague and unverified; sitelinks add depth but body copy cuts off before a specific outcome.
Official Cast AI Platform, scored 6/10 against Cast AI’s ideal buyer. Sitelinks like 'K8s Cost Monitoring' and 'Optimize EKS GKE AKS' nail ICP keywords but the headline and body are generic brand claims with no specific outcome.
Cast AI Software - Cast AI Product, scored 5/10 against Cast AI’s ideal buyer. Right capabilities named but no outcome number or proof to separate it from any K8s tool.
Cast AI API, scored 4/10 against Cast AI’s ideal buyer. Targets existing users or developers, not new buyers, and offers no reason to click over a bookmark.
Cast AI Documentation, scored 4/10 against Cast AI’s ideal buyer. Docs ad serves existing users, not prospects, and carries no value proposition for a new buyer.
Cast AI — #1 To Cut K8s Costs - Try Free, No Strings Attached, scored 8/10 against Cast AI’s ideal buyer. Strong free-trial offer with speed claim and zero-friction framing, but '#1' and 'results within minutes' lack a named proof point.
Cast AI Workload Autoscaler - Slash 50%+ of Your Costs, scored 7/10 against Cast AI’s ideal buyer. Specific cost claim and free monitoring hook are strong, but sitelinks scatter across five destinations and dilute the conversion path.
Learn Cast AI - Automation Academy, scored 5/10 against Cast AI’s ideal buyer. Relevant topics but purely descriptive with no hook, no outcome, and no reason to choose this over free docs.
Automate with Cast AI - Run Apps Faster & Cheaper, scored 6/10 against Cast AI’s ideal buyer. Dual benefit headline is clear but '#1' claim is unsubstantiated and 'optimize efficiently' is generic corporate speak.
Cast AI Platform - Official Cast AI Platform - Start With Cast AI, scored 7/10 against Cast AI’s ideal buyer. Named cloud targets and GPU call-out sharpen ICP fit, but no outcome number and 'Explore' is a weak conversion verb.
Cast AI Pricing, scored 6/10 against Cast AI’s ideal buyer. Captures high-intent pricing queries but offers no savings hook or outcome to reinforce the click.
Cast AI Platform - Official Cast AI Platform, scored 6/10 against Cast AI’s ideal buyer. Covers the right topics but the headline is redundant and the value claim stays generic without a number or outcome.
Cast AI Platform - Official Cast AI Platform, scored 6/10 against Cast AI’s ideal buyer. Relevant query match and clear action sitelinks, but no outcome or proof to justify the click over a competitor.
Cast AI Platform Hub, scored 4/10 against Cast AI’s ideal buyer. Bare category description with no outcome, no proof, and no CTA, the weakest execution in this set.
Cast AI — #1 To Cut K8s Costs - All-In-One K8s Management, scored 7/10 against Cast AI’s ideal buyer. Strong claim and speed signal ('within minutes') land well for cost-focused searchers, but '#1' needs a source to hold up.
Official Cast AI Platform - Cast.ai Platform - Cast AI Platform Hub, scored 6/10 against Cast AI’s ideal buyer. Good breadth of ICP signals and GPU mention, but the body reads like a keyword list rather than a value proposition.
Cast AI Official Site - Kubernetes Cost Platform, scored 7/10 against Cast AI’s ideal buyer. Safety claim ('100% safe to run') and speed signal ('in minutes') address real objections, and sitelinks add social proof, but no hard savings number.

See Cast AI’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.