How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Caravelo's ads lose the buyer

Caravelo is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 9 ads need fixing. Each ad below is one of Caravelo’s real live creatives, read straight from the ad libraries.

Caravelo’s live ads, scored against their buyer

American Airlines irlines just repriced loyalty ✈️ Lounge membership jumped from, scored 7/10 against Caravelo’s ideal buyer. Industry news hook signals membership monetization is top of mind for airline execs, but Caravelo's own offer is absent.
Six times, Cebu Pacific Air put ₱99 open-dated flight vouchers on sale. Six time, scored 8/10 against Caravelo’s ideal buyer. Concrete proof that open-dated vouchers clear distressed inventory at scale lands squarely on the ICP's core pain.
It's been interesting to watch JetBlue lately. Two moves in a matter of weeks, b, scored 7/10 against Caravelo’s ideal buyer. JetBlue fare segmentation and BNPL case study is a credible signal for revenue differentiation, but Caravelo's solution is never named.
Last week, more than 300 people bought a flight without knowing where it goes. A, scored 7/10 against Caravelo’s ideal buyer. Live proof a mystery-flight subscription sells out in 19 minutes, directly relevant to distressed inventory monetization.
We are happy to welcome Centrum Air , one of Central Asia’s fastest-growing carr, scored 6/10 against Caravelo’s ideal buyer. New airline win signals real traction but offers no outcome or value hook for the next prospect.
€650 buys five months of Lufthansa status. The offer closes next week. If you ha, scored 7/10 against Caravelo’s ideal buyer. Concrete example of status monetization via subscription mechanics speaks directly to the ICP's loyalty revenue problem.
Frontier is putting first class seats on its planes. This is the airline that to, scored 7/10 against Caravelo’s ideal buyer. Frontier pivoting to premium is a sharp signal that even ultra-LCCs now chase ancillary upsell, squarely on-ICP.
Jet fuel is back near the April highs. American said this month that its Q4 fuel, scored 5/10 against Caravelo’s ideal buyer. Cost-pressure context is real for airlines but has no bridge to Caravelo's revenue or subscription solution.
On Monday, the EU gave final approval to a new law that changes what airlines ha, scored 6/10 against Caravelo’s ideal buyer. Regulatory pressure on pricing and bundling is genuinely relevant to the ICP but the connection to Caravelo's offer is absent.
Delta and Hyatt didn't just announce a partnership last week. They announced tha, scored 8/10 against Caravelo’s ideal buyer. Exclusive loyalty partnership framing hits the ICP's lock-in and repeat-customer pain with a named, high-profile proof point.
Last week, an Aer Lingus product manager won a global AI travel build challenge., scored 6/10 against Caravelo’s ideal buyer. Airline AI innovation story is on-industry but the standby-flyer concierge angle is too niche to resonate with a CCO or VP Revenue.
We put Turkey's four biggest leisure airlines into one bracket and ranked them o, scored 6/10 against Caravelo’s ideal buyer. Airline-loyalty benchmark hooks the right industry but stops short of a clear Caravelo offer or CTA.
Benchmarking Turkey's Four Leisure Airlines: What Keeps Their Flyers Coming Back?, scored 6/10 against Caravelo’s ideal buyer. Specific airline loyalty data earns attention but the ad never connects the insight to Caravelo's solution.
I was clicking through easyJet ’s “Drop Everything” last week and noticed someth, scored 6/10 against Caravelo’s ideal buyer. Teaser hook on a named airline campaign is intriguing but the buried insight and no CTA lose the buyer.
More than $20 billion. That's what American Airlines , Delta Air Lines and Unite, scored 7/10 against Caravelo’s ideal buyer. Hard revenue numbers from named mega-carriers make a compelling case for loyalty investment, though no Caravelo offer follows.
"Once again, we meet in challenging and unpredictable times." That's how Willie , scored 5/10 against Caravelo’s ideal buyer. Industry news hook is relevant context but carries no loyalty or revenue angle and no Caravelo offer.
At its investor day last month, IAG Loyalty 's CFO said he'd like redemption to , scored 7/10 against Caravelo’s ideal buyer. IAG Loyalty data showing 11x value of multi-collectors is a sharp, credible proof point squarely on the ICP's pain.
80% of Ubers hotel bookings come from Uber One members. Thats what Uber CEO Dara, scored 6/10 against Caravelo’s ideal buyer. Membership-drives-cross-sell stat is a relevant analogy for airline buyers but the connection to Caravelo is never made.

See Caravelo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.