Where Canva's ads lose the buyer

Canva is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 2 ads need fixing. Each ad below is one of Canva’s real live creatives, read straight from the ad libraries.

Canva’s live ads, scored against their buyer

• Control & Efficiency for Government Design, scored 6/10 against Canva’s ideal buyer. Clear vertical targeting but 'securely and seamlessly' is generic for a niche that demands compliance specifics.
• One Design Platform, Maximum ROI, scored 5/10 against Canva’s ideal buyer. Relatable hook but 'Maximum ROI' and 'all-in-one' are overused claims with no specific proof to back them.
• Pre-approved emergency kits mean every department publishes from the same source, scored 7/10 against Canva’s ideal buyer. Hyper-specific pain point around emergency comms brand control lands sharply for enterprise comms leads.

See Canva’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.