Where Calendly's ads lose the buyer

Calendly is running 4 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 3 ads need fixing. Each ad below is one of Calendly’s real live creatives, read straight from the ad libraries.

Calendly’s live ads, scored against their buyer

• Jayde I. Powell | How I Work Live Ep. 002, scored 5/10 against Calendly’s ideal buyer. Brand content play featuring a creator economy guest, not a demand-gen offer for the scheduling buyer.
• Compare Calendly features, integrations, automations, pricing, and more., scored 6/10 against Calendly’s ideal buyer. Recognizable category claim and product visual land, but generic hook and no pain-specific proof leave the ICP unmoved.
• Amirah Raveneau-Bey & Hays Waldrop | How I Work Live Ep. 003, scored 5/10 against Calendly’s ideal buyer. Brand content play with ICP-adjacent guests, not a demand-gen offer for the scheduling buyer.
• Meet the new Calendly. 👋 Built to handle all of the work before, during and aft, scored 8/10 against Calendly’s ideal buyer. Copy maps directly to the ICP pain of work surrounding every meeting, strong product relevance.

See Calendly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.