Where CADDi's ads lose the buyer

CADDi is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 2 ads need fixing. Each ad below is one of CADDi’s real live creatives, read straight from the ad libraries.

CADDi’s live ads, scored against their buyer

• Find insights in your data in minutes., scored 6/10 against CADDi’s ideal buyer. Good ICP hook and product UI shown, but no proof or specific outcome to earn the click.
• Get to market before rivals, scored 7/10 against CADDi’s ideal buyer. Named customer proof and a specific metric anchor the case study CTA well for the ICP.
• Drawing Software, scored 5/10 against CADDi’s ideal buyer. Query-matched headline is clear but the description is a generic feature list with no outcome or differentiator.

See CADDi’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.