Where BugHerd's ads lose the buyer

BugHerd is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 1 ad needs fixing. Each ad below is one of BugHerd’s real live creatives, read straight from the ad libraries.

BugHerd’s live ads, scored against their buyer

• Speed Up Course QA and UAT, scored 4/10 against BugHerd’s ideal buyer. Targets online course creators, a segment outside the web agency ICP, diluting relevance entirely.
• Getting client feedback on websites – made ridiculously easy, scored 7/10 against BugHerd’s ideal buyer. Specific outcome claim and real-person creative land well, but proof is thin beyond a mock client quote.
• Live Demo of BugHerd Website Feedback Tool, scored 7/10 against BugHerd’s ideal buyer. Clear draw and full logistics make this a solid event ad, though no named speaker limits the pull.

See BugHerd’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.