How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Britive's ads lose the buyer

Britive is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 5 ads need fixing. Each ad below is one of Britive’s real live creatives, read straight from the ad libraries.

Britive’s live ads, scored against their buyer

Britive-Social-Award-InfoSec-Innovators-960x1200, scored 5/10 against Britive’s ideal buyer. Award proof lands in the right category but no next step turns recognition into action.
Four clouds. One approach to privileged access., scored 7/10 against Britive’s ideal buyer. Sharp multi-cloud JIT hook hits the exact ICP pain but no proof or CTA closes the gap.
Learn How to Eliminate Standing Access for AI Agents, scored 7/10 against Britive’s ideal buyer. Provocative AI agent hook earns the click but the asset title is abstract and preview is thin.
Your AI agents are taking actions. Who’s controlling their access? Learn how to , scored 7/10 against Britive’s ideal buyer. Sharp agentic AI hook hits an emerging CISO pain with no proof or CTA to convert.
PAM was built for a world where privileged access was easier to define. Now priv, scored 6/10 against Britive’s ideal buyer. Relevant framework asset but cover title alone gives no teaser finding or preview of what is inside.
Standing privilege is still standing privilege—even when the credential sits in , scored 8/10 against Britive’s ideal buyer. Strong POV reframe, vault-is-not-enough argument, compliance signals and multi-cloud scope all visible on the cover.
Eliminate Standing Privilege, scored 7/10 against Britive’s ideal buyer. Before-and-after visual with cloud logos lands the vaultless JIT point clearly but CTA is soft for a conversion ad.
See Agentic Access in Action, scored 8/10 against Britive’s ideal buyer. Agentic AI angle is timely and specific, runtime control framing is differentiated, but no customer proof or hard CTA.
Vaulting a credential doesn’t eliminate the privilege behind it. Learn how vault, scored 8/10 against Britive’s ideal buyer. Same strong asset as ad 2 with an equally compelling hook angle, compliance depth visible on the cover earns the click.
Most IAM teams aren’t starting from scratch. You already have tools that work. B, scored 5/10 against Britive’s ideal buyer. Same cover as ad 1 but hook copy is more empathetic, yet the asset still shows no teaser finding to earn the download.
JIT is widely adopted but often wildly misunderstood. Learn how modern JIT elimi, scored 8/10 against Britive’s ideal buyer. Authoritative title, executive summary visible on cover, and 'widely misunderstood' hook create strong pull for the ICP.
What Should Modern JIT Look Like?, scored 7/10 against Britive’s ideal buyer. Sharp multi-cloud hook lands the ICP pain, but no proof or CTA to convert.
Identity Security, Simply Put — October 2026, scored 5/10 against Britive’s ideal buyer. Newsletter format is clear but the topic title is too broad to earn a click on its own.
See Just-in-Time AI Access in Action, scored 8/10 against Britive’s ideal buyer. Crisp contrast between ephemeral need and permanent risk speaks directly to the agentic AI pain the ICP owns.
Secure OCI Privileged Access End Standing Privileges, scored 8/10 against Britive’s ideal buyer. Query-matched headline and specific OCI framing make this a strong capture for searchers evaluating OCI PAM.
Britive ARC Real-Time AI Authorization, scored 7/10 against Britive’s ideal buyer. Named product launch with a clear lifecycle diagram gives the ICP a concrete reason to click, but no proof or outcome number.
PAM for Cloud and AI Guide, scored 6/10 against Britive’s ideal buyer. Pain hook is real but 'Get the framework' undersells the asset and the CTA is too vague to drive downloads.
CyberArk Has Too Many Gaps, scored 8/10 against Britive’s ideal buyer. Named rival and vault-specific objection land precisely where bottom-funnel evaluators are, with rich sitelinks covering every use case.

See Britive’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.