How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Brex's ads lose the buyer

Brex is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 8 ads need fixing. Each ad below is one of Brex’s real live creatives, read straight from the ad libraries.

Brex’s live ads, scored against their buyer

How Superhuman cut 40 hours a month, scored 8/10 against Brex’s ideal buyer. Named customer and exact time saved hits the expense-review pain CFOs and Controllers live daily.
How Firecrawl earned $100K in rewards, scored 6/10 against Brex’s ideal buyer. Real customer and dollar figure are strong but rewards angle is secondary to the core spend-management pain.
New sign ons, switch to Brex this quarter, and your first $1k of spend is on us,, scored 6/10 against Brex’s ideal buyer. Incentive is eye-catching but the spend threshold condition buries the value and distracts from operational pain.
SeatGeek stopped chasing receipts and policing policy after the fact. See how th, scored 8/10 against Brex’s ideal buyer. Two sharp proof numbers hit the exact compliance and GL-coding pain the ICP lives with daily.
How Canva consolidated 10+ card programs, scored 9/10 against Brex’s ideal buyer. Named logo, global scale stat, and consolidated-spend outcome land perfectly on the ICP's fragmentation pain.
How SeatGeek reached 99% compliance, scored 8/10 against Brex’s ideal buyer. Identical proof to ad 0 but larger creative format; strong numbers, slight CTA softness keeps it from a 9.
Canva ran 10+ card programs across 190 countries with no single view of spend. S, scored 8/10 against Brex’s ideal buyer. Same strong global consolidation proof as ad 1 but portrait crop reduces creative impact slightly.
How Superhuman cut 40 hours a month, scored 8/10 against Brex’s ideal buyer. Concrete hours-saved and compliance stats speak directly to finance ops pain, though manager-review framing is slightly off the CFO buyer.
Founders, your SF TECH WEEK by a16z schedule just got better. We're teaming up w, scored 5/10 against Brex’s ideal buyer. Brand and event play aimed at founders, not finance buyers; no spend-management offer or ICP pain addressed.
New month, new drops. Export expenses to your ERP faster, set legal + preferred , scored 5/10 against Brex’s ideal buyer. Product-update teaser with no specific outcome stated; ERP export benefit buried in truncated copy, creative says nothing actionable.
See where your AI investment should go next., scored 7/10 against Brex’s ideal buyer. Role-specific asset with a sharp provocation, but no outcome or pain anchor to close the click.
Firecrawl's old bank had limited spend management and no meaningful rewards. See, scored 8/10 against Brex’s ideal buyer. Named customer proof with two hard numbers makes the switch case concrete and credible.
Brex Bill Pay Faster, scored 7/10 against Brex’s ideal buyer. Concrete mechanics (virtual cards, 1-click, rewards) match the bill-pay searcher well.
Bill Pay Cards and More, scored 8/10 against Brex’s ideal buyer. Policy enforcement, multi-rail payments, and no annual fees hit the finance buyer's core pain precisely.
Banking for Startups No Fees, scored 6/10 against Brex’s ideal buyer. Startup banking angle is on-segment but treasury and FDIC framing drifts from the spend-management pain the ICP feels most.
Expense Management Auto-Pilot, scored 8/10 against Brex’s ideal buyer. AI-powered in-policy controls and auto-pilot framing speak directly to the manual-workflow pain the ICP owns.
20x Limits 7x Points Startups, scored 7/10 against Brex’s ideal buyer. Specific numeric proof and personal-risk hook land well for startup founders, though spend-control angle is absent.
Best Credit Card for Startups, scored 7/10 against Brex’s ideal buyer. Startup segment named clearly with a tangible rewards hook, though spend management depth is absent.
Business Credit Cards Corporate Card Startups, scored 7/10 against Brex’s ideal buyer. Key differentiator of no personal guarantee lands cleanly for the startup buyer searching right now.
Only Corporate Card You Need, scored 6/10 against Brex’s ideal buyer. Pain hook on limits and personal risk is relevant but the claim is generic with no specific proof.

See Brex’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.