Where Brevo's ads lose the buyer

Brevo is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 2 ads need fixing. Each ad below is one of Brevo’s real live creatives, read straight from the ad libraries.

Brevo’s live ads, scored against their buyer

  • Wrong person. Wrong time. Very wrong message. 👀 You've seen it happen. Maybe yo, scored 7/10 against Brevo’s ideal buyer. Sharp pain-point hook nails the segmentation failure every email marketer dreads.
  • 99% delivered can still mean emails in spam. Brevo’s Deliverability Handbook wal, scored 7/10 against Brevo’s ideal buyer. Specific deliverability stat earns attention, but gated guide delays product consideration.
  • Hard bounces above 2%, scored 6/10 against Brevo’s ideal buyer. Useful deliverability benchmark but leads with a metric, not a pain or platform benefit.
  • Email, SMS, WhatsApp, Wallet. Your customers move between them all day. Reach th, scored 7/10 against Brevo’s ideal buyer. Core multichannel consolidation pitch lands cleanly for the fragmented-tooling buyer.
  • Most teams use AI apart from the platforms where their customer data lives. This, scored 5/10 against Brevo’s ideal buyer. Broad AI playbook offer lacks specificity to Brevo's multichannel automation angle.
  • Salomon: 3x revenue growth, scored 8/10 against Brevo’s ideal buyer. Named retail brand plus a hard revenue multiple plus a direct demo CTA is a strong demand-gen combo.
  • Salomon: 3x revenue growth, scored 8/10 against Brevo’s ideal buyer. Same strong retail proof point with a demo CTA; green creative variant is slightly more eye-catching.
  • Email, SMS, WhatsApp, Wallet : vos clients passent de l’un à l’autre. Activ, scored 7/10 against Brevo’s ideal buyer. Multichannel consolidation pitch is on-ICP and clear for its intended market.
  • Email, SMS, WhatsApp, Wallet : vos clients passent de l’un à l’autre. Activ, scored 7/10 against Brevo’s ideal buyer. Identical copy to ad 6, same solid multichannel consolidation pitch for the same buyer.

See Brevo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.