How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Braze's ads lose the buyer

Braze is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 9 ads need fixing. Each ad below is one of Braze’s real live creatives, read straight from the ad libraries.

Braze’s live ads, scored against their buyer

El panorama de la personalización en retail analiza el comportamiento del consum, scored 7/10 against Braze’s ideal buyer. Vertical-specific report with AI angle lands well for retail marketing leaders.
Find your people at Braze 🤝, scored 5/10 against Braze’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Con las compras navideñas comenzando antes que nunca y los consumidores ajustand, scored 7/10 against Braze’s ideal buyer. Timely BFCM angle with agentic marketing hook targets retail marketers at peak planning moment.
E se a maior ameaça ao seu relacionamento com os clientes não for um concorrente, scored 6/10 against Braze’s ideal buyer. Fintech-vertical content offer is ICP-relevant but hook buries the report behind a chatbot riddle.
Find your people at Braze 🤝, scored 5/10 against Braze’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Até os melhores times às vezes precisam de ideias novas, de um jeito diferente d, scored 6/10 against Braze’s ideal buyer. Retail-vertical guide with 40+ campaigns is tangible.
Este white paper analiza el estado de la personalización en servicios financiero, scored 7/10 against Braze’s ideal buyer. Sharp vertical targeting and AI personalization angle land squarely on ICP pain in fintech.
Find your people at Braze 🤝, scored 5/10 against Braze’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
High impact, less guesswork, scored 8/10 against Braze’s ideal buyer. Buyer-pain hook on research overload plus Gartner MQ Leader proof makes a compelling mid-funnel click.
Compare top multichannel marketing hubs, scored 7/10 against Braze’s ideal buyer. Gartner MQ visual and stack-benchmarking frame resonate with evaluating buyers but hook is softer than ad 5.
Powered by real-time data, built for enterprise scale, scored 7/10 against Braze’s ideal buyer. Four-year Leader streak is credible third-party proof but copy offers no next step beyond 'Let's talk'.
The future of customer engagement platforms, scored 7/10 against Braze’s ideal buyer. Gartner Leaders quadrant placement is strong proof, but the headline stays vague rather than naming the buyer's pain.
From "Build a..." to "Launch it." in one conversation. BrazeAI turns ideas into , scored 7/10 against Braze’s ideal buyer. AI-to-campaign speed promise directly addresses the slow execution pain.
Find your people at Braze 🤝, scored 5/10 against Braze’s ideal buyer. Brand and culture post recruiting for Paris team, not a demand-gen ad; judge it on brand lift, not buyer fit.
Connect With Sales, Multi-Channel Solved, scored 6/10 against Braze’s ideal buyer. Multi-channel claim matches the ICP query but 'easy integrations and best in class' is generic with no specific proof or outcome.
Mobile and Web Push Software, scored 7/10 against Braze’s ideal buyer. App-installer-to-loyalist outcome is specific and ICP-relevant, and sitelinks give clear next steps for a high-intent searcher.
Leading Brands Choose Braze, scored 5/10 against Braze’s ideal buyer. Social proof implied but no specific outcome named, and the tagline 'Be Absolutely Engaging' adds no buyer-relevant signal.
AI-Assisted Marketing, Combine Automation, scored 6/10 against Braze’s ideal buyer. AI personalization angle fits the ICP pain but 'routine work' framing undersells the platform.

See Braze’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.