Where Botify's ads lose the buyer

Botify is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 1 ad needs fixing. Each ad below is one of Botify’s real live creatives, read straight from the ad libraries.

Botify’s live ads, scored against their buyer

• Your product feeds could be doing so much more than Google Shopping., scored 7/10 against Botify’s ideal buyer. Sharp ICP hook and real buyer dialogue shown, but no proof or outcome number to close the deal.
• Drive Revenue On ChatGPT, scored 5/10 against Botify’s ideal buyer. Revenue framing is right but the creative drops the AI angle for a generic feed pain with no proof or specifics.

See Botify’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.