Where BlastWave's ads lose the buyer

BlastWave is running 4 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 3 ads need fixing. Each ad below is one of BlastWave’s real live creatives, read straight from the ad libraries.

BlastWave’s live ads, scored against their buyer

• OT Zero Trust Industrial Network Security, scored 5/10 against BlastWave’s ideal buyer. Correct ICP terms but body copy is a generic claim with no specific outcome or proof.
• Get a Demo of Network Cloaking, scored 7/10 against BlastWave’s ideal buyer. Strong sitelinks and a clear demo CTA anchor a differentiated OT-specific offer.
• Prevent Cyberattacks on OT Networks, scored 6/10 against BlastWave’s ideal buyer. Headline and product name land on ICP pain but body stays generic with no proof or outcome.
• Zero Trust for OT Networks, scored 6/10 against BlastWave’s ideal buyer. OT Zero Trust angle is on-ICP but headline wastes prime space repeating the CTA twice.

See BlastWave’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.