How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Bitsight's ads lose the buyer

Bitsight is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 12 ads need fixing. Each ad below is one of Bitsight’s real live creatives, read straight from the ad libraries.

Bitsight’s live ads, scored against their buyer

Gain access to one of the most comprehensive pictures of global digital supply c, scored 7/10 against Bitsight’s ideal buyer. Strong ICP match on supply chain risk, but hook leans on 'comprehensive' rather than a sharp pain or proof point.
Stolen logins are fueling attacks at record speed. Learn how attackers operate a, scored 6/10 against Bitsight’s ideal buyer. Threat-intel hook is relevant but skews toward SOC analysts, missing the CISO risk-prioritization and vendor angle.
25% more ransomware, 2.9B stolen credentials. The underground economy is thrivin, scored 8/10 against Bitsight’s ideal buyer. Specific, alarming stats land hard for CISOs tracking credential exposure and ransomware risk across their supply chain.
From ransomware gangs to {hashtag|\#|OpIsrael}, underground threats are escalati, scored 7/10 against Bitsight’s ideal buyer. Timely threat-intel hook with a named report download lands well for SecOps and threat analysts.
Bitsight recognized as a leader in KuppingerCole's comprehensive evaluation of t, scored 6/10 against Bitsight’s ideal buyer. Analyst recognition is credible proof but the copy stops at the award with no outcome for the buyer.
Only 29% of organizations have a cyber risk program that aligns with business ob, scored 8/10 against Bitsight’s ideal buyer. Sharp benchmark stat exposes a board-level gap that CISOs feel daily, paired with a timely 2025 report.
See how Bitsight transforms external risk data into actionable intelligence., scored 6/10 against Bitsight’s ideal buyer. Outcome framing is on-ICP but 'actionable intelligence' is generic without a specific proof point or hook.
Learn why Bitsight is a Leader in The Forrester Wave™ for cyber risk reduction. , scored 7/10 against Bitsight’s ideal buyer. Forrester Wave leadership is strong third-party proof for a CISO evaluating vendors, though the CTA is passive.
AI-driven EASM is reshaping cybersecurity. Discover key trends and innovations f, scored 6/10 against Bitsight’s ideal buyer. EASM category framing fits the ICP but 'reshaping cybersecurity' is vague and the Frost report is a thin hook.
Third Party Risk Management, scored 6/10 against Bitsight’s ideal buyer. Query-matched headline hits a core ICP pain but the body teases a question instead of promising a clear outcome.
Identify Risks Faster, Secure Your Future, scored 4/10 against Bitsight’s ideal buyer. Brand-name headline and generic analytics promise give a searching buyer no specific reason to click over rivals.
Third Party Risk Management, scored 5/10 against Bitsight’s ideal buyer. Right topic, but question-framed body delays the value and offers no outcome.
Bitsight, scored 6/10 against Bitsight’s ideal buyer. SEC compliance angle is timely and specific, but no proof or outcome beyond generic risk reduction.
Download the 2026 Report - Cybersecurity Priorities 2026, scored 5/10 against Bitsight’s ideal buyer. Gartner Hype Cycle reference adds credibility but broad audience and no role-specific pain limits ICP pull.
CISOs: Compliance Playbook - Download Your eBook Here, scored 7/10 against Bitsight’s ideal buyer. Direct CISO callout and compliance framing hit the ICP, but body copy is too abstract to compel the download.
Third Party Risk Management, scored 5/10 against Bitsight’s ideal buyer. Right topic, but question-framed body delays the value and offers no outcome.
15 Types of Cybersecurity Threats in 2026, scored 4/10 against Bitsight’s ideal buyer. Educational list content targets broad security awareness, not the CISO or risk leader buying decision.
Empower With Real Insights - Threat Visibility for CISOs, scored 6/10 against Bitsight’s ideal buyer. CISO role signal and visibility angle are on-target, but body is generic corporate speak with no proof or specific outcome.

See Bitsight’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.