How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Bitly's ads lose the buyer

Bitly is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.4 out of 10, and 1 ad needs fixing. Each ad below is one of Bitly’s real live creatives, read straight from the ad libraries.

Bitly’s live ads, scored against their buyer

Unbranded links create friction. Bitly helps 2000+ financial companies replace t, scored 8/10 against Bitly’s ideal buyer. Sharp visual contrast and 2000+ financial company proof make the trust case fast.
See how retail brands use Bitly to enhance the whole shopping experience, in-sto, scored 7/10 against Bitly’s ideal buyer. Retail-vertical guide with in-store and online framing hits a sweet-spot segment cleanly.
Jess Carr , Senior Paid Acquisition Manager at Bitly, is focused on knowing whic, scored 6/10 against Bitly’s ideal buyer. Attribution angle is on-ICP but internal employee framing dilutes buyer relevance.
99.9% Uptime for Every Link, scored 7/10 against Bitly’s ideal buyer. Scale and uptime angle targets developers well, but analytics and QR pain points are buried.
Customer trust is hard to earn and easy to lose. See why leading financial brand, scored 8/10 against Bitly’s ideal buyer. Sharp social proof number and peer-pressure hook land hard for financial services buyers.
Connect Every Touchpoint in One Platform, scored 8/10 against Bitly’s ideal buyer. Full product suite shown visually with clear pricing and a unified-workflow pain point addressed.
Customer trust is hard to earn and easy to lose. See why leading financial brand, scored 8/10 against Bitly’s ideal buyer. Same strong social proof and peer-pressure hook as sibling ad, vertical fit is tight.
Grab the guide on building customer trust into every alert, reminder, and login., scored 7/10 against Bitly’s ideal buyer. Punchy customer-voice hook earns attention from fintech marketers, but ebook CTA cools urgency.
Bitly, Built Into Your Stack, scored 7/10 against Bitly’s ideal buyer. Developer and product-team angle is clear, but marketing and brand managers may not self-identify.
Trust Built Into Every Click, scored 7/10 against Bitly’s ideal buyer. Compliance badges are strong proof for regulated-industry buyers but leave analytics pain unaddressed.
When customers get a message from their bank or fintech app, they decide in seco, scored 7/10 against Bitly’s ideal buyer. Gated guide with a relevant vertical hook works for mid-funnel, but no product benefit is stated.
Grab the guide on building customer trust into every alert, reminder, and login., scored 7/10 against Bitly’s ideal buyer. Sharp emotional hook targets financial services trust pain, but branded-link solution stays implicit.
Free guide: how branded links help financial services build customer trust., scored 8/10 against Bitly’s ideal buyer. Strong customer-doubt hook, clear vertical fit, free ebook CTA, and product title visible on cover.
Free guide: how branded links help financial services build customer trust., scored 8/10 against Bitly’s ideal buyer. Same strong hook and vertical targeting as sibling ad, equally well-executed with clear download CTA.
Connect Every Touchpoint in One Platform, scored 7/10 against Bitly’s ideal buyer. Covers all three core products clearly with pricing anchor, but headline is generic and lacks a pain hook.
Most security warnings start with one thing: a link that doesn't look right. Lea, scored 8/10 against Bitly’s ideal buyer. Specific social proof of 2000+ financial companies and visual URL trust ladder make a compelling case.
See Where Your Audience Really Engages, scored 8/10 against Bitly’s ideal buyer. Real dashboard data with city-level specifics directly addresses the ICP's core analytics blind-spot pain.
Unlock City-Level Analytics with Bitly, scored 7/10 against Bitly’s ideal buyer. Calls out the gap clearly and names city-level and device-type features, but proof is illustrative not data-driven.

See Bitly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.