How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where BillingPlatform's ads lose the buyer

BillingPlatform is running 10 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 5 ads need fixing. Each ad below is one of BillingPlatform’s real live creatives, read straight from the ad libraries.

BillingPlatform’s live ads, scored against their buyer

Download to Find Out How, scored 6/10 against BillingPlatform’s ideal buyer. M&A data angle is relevant but narrow, and the hook buries the billing pain behind a vague question.
Get the Solution Guide, scored 8/10 against BillingPlatform’s ideal buyer. Controller-role framing and pricing-recognition gap nail the core ICP pain precisely.
Get the Solution Guide, scored 8/10 against BillingPlatform’s ideal buyer. Same strong controller-role framing as variant one, slightly larger creative gives the guide more visual weight.
Get the Guide: Growth through Monetization, scored 6/10 against BillingPlatform’s ideal buyer. Growth trigger is relevant but 'revenue management systems' is vague and no proof lifts it above generic.
Get the Guide: Growth through Monetization, scored 6/10 against BillingPlatform’s ideal buyer. Funding trigger targets the right moment but copy stays generic with no specific outcome or proof.
Recognize From the Data You Bill, scored 7/10 against BillingPlatform’s ideal buyer. Billing-to-revenue-recognition silo pain is sharp and directly ICP-relevant, but CTA is weak and no proof is offered.
Is your organization positioned for success, post-merger?, scored 5/10 against BillingPlatform’s ideal buyer. Vague flexibility claim with no specifics on what breaks or what is fixed post-acquisition.
Download the Datasheet Today, scored 6/10 against BillingPlatform’s ideal buyer. Disconnected billing systems pain is on-ICP but headline stays vague and datasheet CTA is low-commitment for a cold audience.
Answer Auditors With a Click, scored 8/10 against BillingPlatform’s ideal buyer. Sharp hook names the exact audit-readiness pain finance leaders lose sleep over, creative reinforces speed.
Download the Datasheet Today, scored 7/10 against BillingPlatform’s ideal buyer. Revenue leakage framing hits a core ICP pain and the datasheet CTA is concrete, but no differentiator shown.

See BillingPlatform’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.