How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Bigredjelly's ads lose the buyer

Bigredjelly is running 22 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 1 ad needs fixing. Each ad below is one of Bigredjelly’s real live creatives, read straight from the ad libraries.

Bigredjelly’s live ads, scored against their buyer

Scaling a Business Is Harder When You Do It Alone, scored 5/10 against Bigredjelly’s ideal buyer. Local agency networking event, not a demand-gen offer aimed at the ICP buyer.
Fireproofing Your Marketing Is a Real Thing. Here's What It Looks Like., scored 5/10 against Bigredjelly’s ideal buyer. Speaks to marketing managers but offers no brand or web foundation hook tied to ICP pain.
Where Agency Leaders Compare Notes — Not Tactics, scored 5/10 against Bigredjelly’s ideal buyer. Agency peer event aimed at agency leaders, not SMB founders or marketing managers needing brand and web help.
AI Made Execution Easier. Growth Didn’t., scored 5/10 against Bigredjelly’s ideal buyer. Event ad aimed at agency owners, not the SMB founder or marketing manager ICP.
Small Business Success Series: Your Year in Review, Your Future in Focus., scored 6/10 against Bigredjelly’s ideal buyer. ICP-adjacent topic but event format dilutes urgency and no clear service offer follows.
Your Marketing Keeps Catching Fire. Here's Why., scored 7/10 against Bigredjelly’s ideal buyer. Creative nails the reactive-marketing pain the ICP lives daily, but body copy never lands a next step.
member logo, scored 6/10 against Bigredjelly’s ideal buyer. Strong provocation in body copy but the screen-recording creative kills credibility before the message lands.
Scaling Faster Together: Why Human Connection Is the Agency Advantage, scored 5/10 against Bigredjelly’s ideal buyer. Explicitly targets agency owners and industry experts, not the SMB buyer ICP.
Every marketing leader we talk to says the same thing: "We know something's off., scored 7/10 against Bigredjelly’s ideal buyer. Quoted pain mirrors the ICP's exact awareness stage well, but no offer or next step is visible.
member logo, scored 6/10 against Bigredjelly’s ideal buyer. Process diagram shows depth but reads as an internal deck slide, not a buyer-facing ad hook.
What Did Your "Marketing" Make You Last Month? Honestly?, scored 7/10 against Bigredjelly’s ideal buyer. Revenue-accountability question hits the ICP's core doubt, but no proof or CTA closes the loop.
Web Design Agency Generic Hook, scored 5/10 against Bigredjelly’s ideal buyer. Vague 'stand out, connect and grow' promise names no outcome the searching buyer cares about.
Request Quote Grow With BRJ, scored 6/10 against Bigredjelly’s ideal buyer. Award-winning claim and clear CTA help, but 'grow better and faster' is too generic to separate BRJ from any agency.
Award-Winning Web Development Services, scored 5/10 against Bigredjelly’s ideal buyer. Lists three services but 'world-class brand strategy' body copy is pure agency boilerplate with no specific proof or outcome.
Award-Winning Branding Team, scored 7/10 against Bigredjelly’s ideal buyer. 'Thousands of brands' social proof and sitelinks anchor credibility, though the outcome for the buyer stays vague.
Best Logo Design Companies, scored 6/10 against Bigredjelly’s ideal buyer. Query-matched headline and visual identity framing are on target, but body copy adds nothing beyond restating the headline.
Contact Big Red Jelly Today, scored 4/10 against Bigredjelly’s ideal buyer. Headline is a brand name repeat, not a value promise; body claims are vague and generic.
Full-Service Website Agency Affordable, scored 6/10 against Bigredjelly’s ideal buyer. ICP-relevant service and price signal land.
Web Design That Performs, scored 6/10 against Bigredjelly’s ideal buyer. Headline promise is solid but body copy is fragmented and the outcome claim stays vague.
Affordable Web Design Free Quote, scored 7/10 against Bigredjelly’s ideal buyer. Price and free-quote CTA directly address the cost-conscious SMB buyer at the right intent moment.

See Bigredjelly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.